About this role
The Service Line Project Lead is in charge of leading all marketing efforts related to their assigned service line. They are responsible for the development and implementation of strategic annual marketing plans in partnership with Manager and Director that increase awareness and drive patient volume among both consumer and physician audiences. Other responsibilities include team leadership, brand management for the entire system, physician specific marketing efforts and monthly measurement.
- Required bachelor's degree business, marketing, or a related field with a preferred master's degree business, marketing, or a related field
- Required 4 Years in Progressive marketing or communications experience
- Detailed knowledge of marketing principles and tactics, strategic planning, direct marketing, and creative development. Previous healthcare experience is not required but a plus.
- Digital media and marketing experience is a must in this ever-changing digital environment. It is important to be well versed in paid search, digital display, email marketing, social media, and reporting.
- Experience working with executive leadership is a must.
- Agency experience highly preferred