About this role
- Set the visual direction for each brand: premium and restrained
for SO, bold and mass-market for FAM
- Turn briefs from the Brand Marketing Managers into campaign
concepts and KVs, working with the Copywriter
- Lead, hire and develop designers, motion designers and video
editors; set workflows and turnaround SLAs
- Manage the creative request queue across brand, acquisition,
CRM and product so work is prioritized and delivered on time
- Produce and approve campaign KVs, video and motion, performance
ad variants, lobby and promo banners, and print, OOH and event artwork
- Build and maintain design systems, templates and asset
libraries for both brands
- Art-direct photo and video shoots; manage freelancers and
production houses
- Hand over print-ready and build-ready files to the Production
Manager and media vendors
- Make sure all visuals meet brand guidelines, PAGCOR advertising
rules and responsible gaming requirements
Requirements
- 8+ years in design or advertising, with 3+ as an Art Director
or design lead
- A portfolio covering both premium and mass-market brand work,
plus performance and digital creative
- Agency, online gaming, e-commerce or app experience preferred
- Expert in Adobe Creative Suite and Figma; comfortable with
motion tools and AI-assisted production
- Experience art-directing shoots and large-format OOH
- Can explain creative decisions to non-creatives and take
commercial feedback
Success in the first 12 months
- Turnaround SLAs set and met for standard requests
- Templates and asset libraries live for both brands
- Measurable lift in tested ad and banner performance
- Design team fully staffed with defined roles