Director, Artist Marketing - Corporate Las Vegas

Tao Group Hospitality offers competitive benefits for all full-time team members such as:

- Medical, Dental, and Vision Coverage
- 401(k) Retirement Program with Employer Match
- Life and Disability Insurance Plans
- Ancillary Insurance Plans
- Employee Assistance Program
- Fertility & Family Forming Support and Resources
- Pet Insurance
- TAO Marketplace
- Employee Discounts
- Time off and much more!

The Director, Artist Marketing is responsible for developing, leading, and executing strategic marketing initiatives that elevate the promotion of artists performing across Tao Group Hospitality’s nightlife and daylife portfolio. This role serves as the primary marketing liaison between Tao Group Hospitality, artist management teams, talent buyers, creative teams, and internal marketing departments, ensuring every artist performance is supported by compelling, on-brand marketing campaigns and premium content. The Director, Artist Marketing oversees the end-to-end development and execution of artist-specific marketing strategies, promotional campaigns, social content, and digital storytelling designed to maximize audience engagement, drive ticket sales, and increase artist visibility. This role requires an in-depth understanding of music culture, entertainment marketing, social media trends, and premium hospitality, with the ability to balance artist brand integrity with Tao Group Hospitality’s luxury positioning. The Director is responsible for maintaining high standards of execution, optimizing campaign performance, strengthening industry relationships, and identifying innovative opportunities to enhance artist marketing across the portfolio.

ESSENTIAL FUNCTIONS OF THE POSITION INCLUDE, BUT ARE NOT LIMITED TO:

- Develop, lead, and execute comprehensive artist marketing strategies and campaigns for performances across Tao Group Hospitality’s nightlife and daylife venues.
- Serve as the primary marketing contact for artist management teams regarding promotional initiatives, campaign strategies, and marketing deliverables, ensuring timely communication and resolution of artist marketing requests.
- Establish and manage artist-specific marketing timelines, ensuring all campaign milestones, creative assets, approvals, and promotional deliverables are completed accurately and on schedule.
- Partner with artist teams to facilitate the execution of Artist Music Promotional Acknowledgement Agreements, securing appropriate approvals for Marketing’s use of artist music in show promotions.
- Lead coordination with artist representatives to secure approved assets, photography, logos, biographies, social media content, promotional videos, and applicable usage rights.
- Provide strategic direction and collaborate with internal marketing stakeholders to develop compelling digital and print marketing materials that align with artist branding guidelines and Tao Group Hospitality’s brand standards.
- Oversee creative workflows through project management platforms, maintaining accountability for review cycles, approvals, timelines, and final delivery of artist marketing assets.
- Partner with Digital Marketing and Social Media teams to develop and execute artist-focused content strategies across all owned channels.
- Build and maintain collaborative relationships with artist managers and record labels to identify marketing opportunities, develop creative concepts, source content, and maximize promotional support.
- Coordinate and oversee artist promotional obligations, including social content, venue appearances, and cross-promotional opportunities, maintaining direct communication and follow-up with artist teams as needed.
- Ensure artist and venue websites remain current with accurate performance dates, event details, and functioning ticket purchase links.
- Establish and maintain artist marketing audits to track artist social media support and verify current tour date listings across artist-controlled websites.
- Partner closely with Talent Buying and Programming teams to maintain visibility into upcoming artist schedules, performance announcements, and portfolio-wide marketing priorities.
- Ensure consistency and alignment across all artist marketing channels, including digital, social, website, CRM, paid media, and venue collateral.
- Analyze artist marketing campaign performance, audience engagement, and relevant metrics to identify opportunities for optimization and inform future marketing strategies.
- Monitor music industry trends, emerging artists, social media developments, and fan engagement opportunities to continuously evolve artist marketing strategies and identify new opportunities for growth.
- Collaborate with Public Relations teams to maximize earned media opportunities and amplify visibility surrounding artist performances.
- Oversee and support the development of behind-the-scenes content, artist arrival moments, performance highlights, and recap content that extends audience engagement beyond event night.
- Collaborate with Sponsorship and Partnership teams to ensure artist marketing campaigns appropriately incorporate approved brand partners and contractual promotional commitments when applicable.
- Maintain organized and accessible libraries of artist assets, creative files, marketing approvals, and campaign documentation.
- Cultivate and maintain strong working relationships with artist management teams, delivering a seamless, responsive, and premium marketing experience that reflects Tao Group Hospitality’s standards of hospitality and professionalism.
- Identify and develop innovative artist storytelling initiatives that strengthen Tao Group Hospitality’s reputation as a premier destination for world-class entertainment.
- Lead marketing coordination and execution for special artist announcements, residency launches, exclusive performances, and major entertainment initiatives across the portfolio.
- Liaise directly with artists and their representatives for events at local Las Vegas nightclubs as needed, approximately two to three shows per weekend depending on seasonality.
- Oversee artist logistics from arrival through departure, including hotel accommodations, ground transportation, meals, and performance-related arrangements, ensuring a seamless artist experience.
- Exercise sound judgment in managing last-minute requests from artist teams, delivering exceptional hospitality while maintaining awareness of budget restrictions and operational priorities.
- Proficient in Windows Microsoft Office, POS systems, Oracle knowledge preferred
- Assist and/ or complete additional tasks as assigned

EDUCATION/WORKING KNOWLEDGE:

- Bachelor’s degree in Marketing or a similar discipline.
- Minimum of three to five (3–5) years of nightlife- or hospitality-based venue marketing management experience, with a proven track record of financial and creative marketing programming success.
- In-depth knowledge of various subgenres of dance music.
- Proficiency in Microsoft Office and Windows-based applications; knowledge of POS systems and Oracle preferred
- 21+ years of age

SKILLS / PHYSICAL DEMANDS / WORK ENVIRONMENT / SCHEDULE
The work environment characteristics and/or physical demands described here are representative of those a Team Member encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential job functions

- Ability to write, read, and verbally communicate
- Must have strong problem-solving skills
- Excellent written and verbal communication skills required
- Ability to work under pressure and meet deadlines
- Must have good positive energy throughout the day
- Must be able to read the computer monitors and print legibly
- Must be able to sit and/or stand for extended periods of time
- Must be able to move quickly through work and set the pace in the office
- Must be able to push and lift up to 75 lbs. with or without assistance
- Small to Medium office environment
- Office, Casino, Nightclub, Bar, Lounge, and/or Restaurant working environment
- 5-25% Local Travel (United States)
- Work in an environment that is subject to varying levels of noise, crowds, and smoke, the severity of which depends upon the guest volume
- May work extended hours irregular shifts, evening and/or weekend shifts, and holiday work may be required
- Maintain a professional, neat, and well-groomed appearance adhering to Company standards
- Must be effective as part of a team; ability to interact with internal and external customers, managers, and co-workers in a professional, courteous manner
- Ability to maintain a high level of confidentiality
- Ability to handle a fast-paced, busy, and somewhat stressful environment