About this role
Job Responsibilities
- Assist in developing and implementing marketing strategies and annual marketing plans aligned with the organisation's business objectives.
- Plan, coordinate and execute integrated marketing campaigns, promotional activities, product launches and seasonal promotions to drive sales and customer traffic.
- Manage and strengthen the organisation's digital presence through social media, online advertising and other digital marketing platforms.
- Coordinate the development of marketing communication materials, advertisements, promotional content and brand collateral.
- Ensure consistent brand positioning and effective implementation of marketing campaigns across all retail outlets.
- Conduct market research, monitor competitor activities and analyse consumer trends to identify new marketing opportunities.
Coordinate customer engagement initiatives, loyalty programmes and promotional campaigns to enhance customer acquisition and retention.
- Liaise with advertising agencies, media partners, suppliers and other external stakeholders to ensure the effective delivery of marketing initiatives.
- Monitor marketing expenditure against approved budgets and evaluate campaign effectiveness through relevant performance indicators and return on investment.
- Work closely with Sales, Retail Operations and other internal stakeholders to ensure marketing initiatives support business priorities and revenue growth.
- Prepare periodic marketing performance reports and provide recommendations for continuous improvement.
Person Specifications
- Bachelor's Degree in Marketing, Business Management or a related field.Professional qualification in Marketing (CIM, SLIM or equivalent) will be an added advantage.
- Minimum 3–5 years of relevant experience in marketing, preferably in the retail, FMCG or consumer-oriented industry.
- Proven experience in planning and executing marketing campaigns, promotions and brand-building initiatives.
- Practical knowledge of digital marketing, social media management and online advertising platforms.
- Experience in coordinating with advertising agencies, creative teams and external service providers.