Inside Sales Specialist

This role is for one of our clients
 
Industry: Marketing Services
Seniority level: Mid-Senior level
 
Experience: 4+ yrs
Location: Mumbai, Maharashtra, India
Job Type: Full-time

IndieFolio Network (IFN) is disrupting the traditional creative agency model by enabling leading brands to assemble custom creative delivery teams, producing world-class quality. We connect top brands with India's finest creative talent in design, video, and content, leveraging advanced technology and industry expertise to streamline the process. Our network of curated top creative professionals, combined with a data-driven approach, ensures exceptional results and unmatched efficiency. With a proven track record and a commitment to innovation, IFN is transforming how businesses access and collaborate with top-tier creative talent. We are scaling our team and operations, seeking independent, responsible, and accountable individuals to join our dynamic team.
The Opportunity: Inside Sales Specialist
We're seeking an Inside Sales Specialist to drive new client acquisition through cold outreach and CRM-driven lead generation. You'll be responsible for executing outbound campaigns, maintaining lead quality, and hitting your own TOFU targets, a great opportunity to build a strong foundation in B2B sales for a fast-growing company.
What you'll be doing
New Client Acquisition: Drive new client acquisition through strategic cold email outreach, using tools like SmartLeads, Clay, LinkedIn Sales Navigator, and other email scraping tools
Email Performance Management: Execute cold email strategies to maintain strong inbox deliverability, healthy open rates, and low bounce rates
Smart Leads Management: Maintain and update records, ensuring data accuracy and smooth integration with the broader sales process
Lead Quality Assurance: Ensure the leads you generate meet quality standards and maintain data integrity in the CRM
Reporting: Share regular reports on your own lead quality, open rates, bounce rates, and other KPIs with your manager
Setting TOFU Targets: Track your own top-of-funnel targets and work to optimize your KPIs over time
Identifying Sales Opportunities: Flag sales opportunities as they arise and loop in the operations team where relevant
Your Skills & Experience
Experience: 2-3 years of experience with Smart Leads, Clay or a similar outreach platform. Proven experience in building sales funnels and impacting TOFU.
Technical Aptitude: Familiarity with CRM tools, LinkedIn Sales Navigator, email scraping tools, and MS Excel; willingness to learn quickly
Industry Interest: Interest in B2B lead generation; exposure to creative & design services is a plus
Analytical Mindset: Comfort working with data to spot patterns and draw basic conclusions
Communication Skills: Excellent spoken and written English, with the ability to communicate clearly and persuasively
Why Join Us?
Work with the best: Collaborate with some of the best global brands and top leadership in the industry.
Hypergrowth Opportunity: Be part of a company experiencing explosive annual growth with the potential to scale.
Continuous Development: Refine your skills through continuous training and the support of a collaborative team.
Own Your Impact: Enjoy a high-trust environment where your contributions are valued, your voice is heard, and your ownership mindset is celebrated.
Flexibility & Autonomy: Embrace a remote-first culture that empowers you to design your ideal workday, focusing on results and maximizing your productivity.
Vibrant & Collaborative Community: Connect with a passionate team of creative thinkers and innovators who share your dedication to excellence and making a difference.
Days 1–30: Onboarding and Foundation
Get to know IFN: Understand the company's culture, values, target clients, and sales goals
Master the Tools: Become proficient with Smart Leads, LinkedIn Sales Navigator and email scraping tools
Learn the ICP: Study the ideal customer profile and get familiar with the lead qualification framework
Shadow and Learn: Sit in on calls/outreach with your manager or senior team members to understand tone, messaging, and objection handling
Set Up Your Workflow: Get your CRM, email sequences, and reporting cadence set up and running
Days 31–60: Execution and Ramp-Up
Start Outreach: Begin running cold email campaigns independently, applying what you've learned about messaging and targeting
Track Performance: Monitor your own open rates, bounce rates, and reply rates; start iterating on subject lines and messaging based on results
Build Lead Quality Habits: Establish a consistent process for qualifying leads and maintaining clean, accurate CRM data
Hit Early Targets: Work toward your first TOFU targets (leads sourced and qualified) with regular check-ins with your manager
Days 61–90: Consistency and Optimization
Own Your Numbers: Consistently hit your TOFU targets and maintain healthy email performance metrics (deliverability, open rates, bounce rates)
Refine Your Approach: Use your own data to identify what's working and adjust your outreach and qualification approach accordingly
Report Independently: Deliver clean, regular performance reports to your manager without prompting
Flag Opportunities: Start proactively identifying promising leads or patterns and looping in your manager or the operations team where relevant
Must-have skills
Email Marketing, Performance Marketing, Lead Generation
Good-to-have skills
lead reporting, identifying sales opportunities, creative & design industry