Growth Marketer

About us:

Tebi is creating the first Connected Restaurant Management System that makes hospitality flow. In one seamless platform, Tebi embeds sales, reservations, kitchen prep, payments, and all the data that powers it, creating smooth service and intuitive insights.

Founded by Arnout Schuijff, co-founder of Adyen, and backed by €50 million in funding from Index Ventures & CapitalG, Tebi is built in service of hospitality first. Thousands of restaurants, cafés, bars, and coffee shops across the Netherlands, UK, Italy, Spain, Germany, Denmark and Finland already love running on Tebi.

About the role:

Restaurant owners generally aren't on LinkedIn and they don't read e-books. They ask friends, search Google, and more and more often, they ask ChatGPT. We need someone who can find new ways to reach them and get those ideas live quickly.

We're hiring a Growth Marketer to build and ship our organic and non-paid growth experiments. This role is for a builder, not a strategist. You'd rather ship a working test today than a polished deck next week. You'll take ideas from the backlog to live, measure them honestly, and double down on what works. Using AI and no-code tools, you'll build pages, tools and campaigns yourself instead of relying on agencies and six-figure budgets.

You'll report to the Head of Marketing, who sets direction and priorities. You'll work in deep collaboration with our other growth marketers, product marketing and creative teammates, plus embed yourself in the wider org of Sales, Account Management, RevOps, Product, and more.

What you'll be doing:

- Ship growth experiments, fast: Take ideas from our growth backlog and get them live: landing pages, tools, ads and content. Run plenty of them, keep what works and kill what doesn't.
- Get Tebi recommended by AI: Own our visibility in ChatGPT, Claude, Perplexity, Gemini and Google's AI Overviews. Create and update content built to be cited, not just published, and track how often we show up compared with competitors.
- Build tools operators actually use: Build free tools, calculators and templates for restaurant owners, and scale our programmatic landing pages. Use no-code, AI and vibe coding tools to ship without waiting on engineering.
- Run creative campaigns: Help launch scrappy, unconventional campaigns across markets, from competitive campaigns to guerrilla and partner media, with the support of our Marketing team.
- Turn word of mouth into a channel: Test referral and sharing ideas that turn merchant word of mouth into a steady flow of demo requests. Work with our Product Growth team to build the winners into the product.
- Keep paid and organic working together: Support our performance agency with landing pages, creative tests and tracking.
- Measure everything: Keep the experiment log up to date: hypothesis, cost, result and next step. Set up tracking and UTMs properly so we know what actually drove each demo.

How we'll measure success:

- Experiments shipped each month, and what we learned from them
- Demo requests from organic and other non-paid channels
- How often Tebi appears in AI answers for our category, by market
- Demos from free tools, the reservation widget and programmatic pages

What you’ll bring:

- Think like a growth marketer but move like a hacker. You know what drives results and how to build just enough to prove it
- Ship rather than spec. A working prototype today beats a polished plan next week
- Have built and launched things yourself, like pages, tools, automations or campaigns, and can tell us what happened, including what didn't work
- Already use AI to work faster and have a point of view on how it's changing the way people find products
- Are hands-on with no-code and AI tools (Framer or Webflow, Zapier or Make, Claude or ChatGPT, Cursor or similar), without being precious about the stack
- Are comfortable with data and honest about results, in GA4, HubSpot, Looker or whatever gets the answer
- Have creative, sharp ideas and the discipline to ship the unglamorous parts too
- Take ownership and don't wait to be told what to do. No task is above or beneath you
- Speak fluent English. Another European language is a plus

Nice to have:

- Experience with SEO, and with AEO or getting a brand cited by AI tools
- Experience marketing to small businesses, or a background in hospitality
- Vibe-coding projects you're proud of

We don't have a minimum number of years for this role. We care more about how you think and what you've built than how long you've been doing it. If this sounds like you but you don't tick every box, we'd still like to hear from you.

What is Restaurant Software?

Restaurants and other merchants use various software systems such as Point of Sale (POS), Reservations, Kitchen Display Systems (KDS), Payments, Inventory, Staffing, and the list goes on. These systems all need to speak to each other which they frequently don’t. It’s a mess, and we are fixing it.

From buying a croissant at a cafe to having dinner with friends, it’s a €4 Trillion+ global market and a critical part of everyday life in today's economy.

How we use AI at Tebi

We use AI the way our merchants use Tebi, to cut out the friction and get to what matters faster. We believe in a world where AI increases quality, efficiency and speed.

At Tebi, AI isn't a policy or a checkbox, it's just part of how we work. It helps us write, analyse, build, and improve but doesn’t make the last call. If there's a smarter way to do something, we want to find it.