About this role
Job Description:
Job Summary：
Lead Mars Snacking Ice Cream category brand development and growth strategy, including portfolio management, occasion building, and go-to-market strategy.
What will be your main Roles & Responsibilities:
- Innovation & Portfolio Lead Ice Cream’s beyond-product innovation with aligned strategy and concepts.
- Go-to-market Strategy Represent Ice Cream in Mini/CVS channels, New Retail, and E-com channels
- Provide channel insights to support brand growth strategy
- Communication & Activations Lead Ice Cream’s communication strategy and marketing campaign activation.
- Direct cross-functional teams and agencies to deliver brand activations in a quality and effective manner, and manage global sharing and communication.
What we are expecting:
- 8 years or above brand marketing experience in top FMCG companies
- Proven record in brand marketing across multi-media platforms, including digital, social & experiential.
- Excellent presentation, communication, and negotiation skills;
- Be a creative and strategic thinker, with a strong consumer-centric mindset to apply an insight-driven approach.
- Have experience working with multiple stakeholders internally and externally in a complex and challenging environment.
- Be comfortable working with changes and ambiguity, and be innovative to make breakthroughs.
- Have a can-do spirit, passion for winning, strong people agility, and be self-motivated.
- Fluent in English and Mandarin, both written and oral.
What can you expect from Mars?
- Work with diverse and talented Associates, all guided by the Five Principles.
- Join a purpose-driven company, where we’re striving to build the world we want tomorrow, today.
- A strong focus on learning and development support from day one, including access to our in-house Mars University.
- An industry-competitive salary and benefits package, including a company bonus.