About this role
We are seeking a data-driven and strategically minded Media Planner to join the Caesars Entertainment Media Team. In this role, you will be working directly with a dedicated manager to build, manage, and report out on comprehensive media campaigns across our properties to maximize reach, engagement, and return on investment (ROI). You will act as the crucial bridge between properties and the media team to ensure a smooth workflow.
- Bachelor’s Degree
- 5 years of proven media planning experience from an agency or B2C organization, hands-on experience with Programmatic, TV, CTV, Audio, and OOH planning and execution
- Experience managing complex, on-line/off-line media and marketing budgets
- Experience presenting to numerous stakeholders is preferred
- Extensive experience with media planning & buying systems and research tools, such as Strata/Freewheel, SQAD/Guideline & Nielsen (Scarborough/Prime Lingo)
- Direct Media Buying and/or Media Buying Management experience preferred
- Excellent communication skills: ability to deliver the necessary updates on complex issues as well as the "good and the bad news” to a wide array of internal stakeholders
- Desire to work in a fast-paced environment, consistently adhering to strict deadlines and evolving priorities
- Media experience working in Sports, iGaming, or a regulated industry is a plus
- A firm understanding of media planning and buying metrics (CPM, CPP, CPC, CTR, CPV, ROAS and Reach/Frequency)
- A solid understanding of media math calculations
- Strong Digital experience is a must with showcasing an understanding of targeting, IO & trafficking process and reporting
- Proficient Microsoft Office skills, especially Microsoft Excel & PowerPoint required
- Have energy and enthusiasm for new challenges, and an ability to tackle complex regulatory environment