About this role
As Head of Insights & Innovation, you will define and deliver KFC Netherlands’ long-term menu, portfolio
and innovation strategy. Reporting to the Marketing Director, you will lead the Strategy & Innovation
team and connect bold, consumer-led thinking with strong commercial execution.
This is primarily a strategic leadership and team-enablement role. You will shape the innovation roadmap,
menu architecture, value strategy and commercial calendar, while maintaining a strong understanding of
operational delivery. Using consumer insight, local market trends and commercial data, you will guide
decisions, challenge constructively and ensure the team can bring relevant food innovation from concept
to launch.
Location: Amsterdam, The Netherlands
Start Date: January 2027
Contract type: Permanent, full-time
- 5–8 years of experience in a commercial, strategy, innovation or portfolio role.
- Experience in food-focused FMCG, foodservice or QSR is strongly preferred; relevant retail or another consumer-led environment will also be considered.
- Proven experience defining innovation roadmaps, portfolio strategy, menu architecture or commercial calendars, and translating strategic direction into clear execution.
- Strong commercial and analytical capability, with the critical thinking to interpret consumer and performance data, see the bigger picture and turn insights into sound business decisions.
- Experienced people leadership experience, with a track record of guiding colleagues at different career stages, raising team capability and creating a collaborative, high-performing culture.
- Confidence influencing senior leaders, franchise stakeholders and cross-functional partners, while moving comfortably between strategic discussion and operational detail.
- A genuine interest in food, consumer behaviour and Dutch market trends, plus the learning agility to get up to speed quickly in a new environment.
- HBO-level education or equivalent relevant experience.
- English is essential; Dutch is preferred.