About this role
The U.S. Consumer Services Team is responsible for our suite of consumer products, services, and experiences in the U.S., including our premium, cobrand, cash back, and lending portfolios, Membership Rewards, Global Travel & Lifestyle Services, the Centurion Lounge network, our Global Dining and Resy businesses, and best-in-class marketing programs across customer, prospect, and partner channels. The USCS team is focused on making membership an indisputable competitive advantage and helping each other become better leaders every day.
American Express entered the travel agency business in 1915 and today is one of the world’s largest luxury travel and lifestyle service networks. The Travel & Lifestyle Services (TLS) business provides exclusive access, differentiated value, extraordinary service, and unrivaled expertise to premium Card Members seeking leisure or business travel, as well as a variety of lifestyle services. The TLS COE (Center of Excellence) is tasked with uniting the travel and lifestyle benefits and strategic travel partner relationships globally to create structured and focused plans towards advanced Card Member engagement with Amex travel benefits.
The Global Strategic Partnerships and Marketing (GPM) within American Express Travel brings together the best travel partners in the world to create unparalleled value and unforgettable experiences across the travel journey - and amplifies this to Card Members wherever they are.
The Senior Analyst, Email Marketing will be responsible for leading our TLS owned email marketing curriculum and strategy, focusing on deepening engagement with our card members and elevating our travel partners and programs, inclusive of Fine Hotels + Resorts, The Hotel Collection, and the Platinum Member Airfares Program. This Senior Analyst will lead creative development, journey & targeting enhancements, performance analysis, and unlocking new communications through the channel, ensuring flawless operational excellence throughout the execution process.
- 2+ years of marketing experience; experience in email marketing preferred
- Data-driven marketer who leverages insights to develop new and impactful customer-first strategies
- Strong organization and project management skills; with strong attention to detail, ability to prioritize and flawlessly execute on multiple projects and timelines
- Ability to build strong relationships, seamlessly collaborate, and influence cross functional business partners
- Strong written and verbal communication skills
- Have a “can do” attitude towards problem solving and lead with a solution-oriented approach
- Bachelor’s Degree required
Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.