Product Marketing Manager, Vice President - Financial Products and Tools

Shape the future of how customers manage their money and build financial well-being. As a Product Marketing Manager for Financial Products and Tools, you'll translate customer and market insights into clear positioning and go-to-market strategies for products customers rely on every day—moving money, paying bills, and running their businesses—turning complex payment choices into simple, secure, and seamless experiences.

As a Product Marketing Manager for Financial Payment Products on the Engagement and Product Marketing Team, you'll define and execute go-to-market strategy—turning customer insights and performance data into clear positioning, campaigns, and enablement that drive adoption and ongoing engagement. You'll partner closely with Product to sharpen the value proposition, bring new products and capabilities to market, and continuously optimize the end-to-end customer experience. This work ensures customer needs drive decisions and that every customer interaction is accountable to outcomes that drive retention and satisfaction. If you're a strategic, data-driven marketer who thrives at the intersection of customer insight and business impact, this role is for you.

Job responsibilities

- Own the Financial Products & Tools customer journey and drive key performance indicators aligned to business goals across customer segments

- Define product strategy, target customer definition, and jobs to be done to sharpen market positioning and drive measurable outcomes

- Translate consumer insights into product marketing opportunities and influence roadmap prioritization in partnership with Product teams

- Lead go-to-market strategy and execution for both new and existing products and features, shaping positioning, messaging narrative, and end-to-end launch plans

- Orchestrate channel strategies across owned, paid, and earned channels; set budgets and define success metrics to maximize reach and impact

- Drive cross-functional teams delivering marketing across the full customer journey—from awareness and consideration through ongoing engagement and retention

- Partner with Product, Research, Analytics, and Field teams to scope and deliver experience improvements that meet customer needs

- Track performance and engagement metrics and communicate progress to leadership and partner teams through concise, data-backed storytelling

- Conduct competitive and market analyses to sharpen differentiation and inform positioning strategies

- Act as a change agent, driving product and marketing transformation and innovation across the organization

Required qualifications, capabilities, and skills

- Formal training or certification on Product Marketing concepts and 7+ years applied experience

- Proven track record of developing data-driven strategies and leading high-impact campaigns that deliver measurable results in financial services

- Compelling storyteller who clearly communicates strategy, decisions, and measurable results to both team members and executive stakeholders

- Demonstrated ability to think strategically and holistically, considering impacts beyond individual initiatives

- Strong analytical and problem-solving skills with the ability to translate data into actionable marketing strategies

- Proven ability to lead and influence cross-functional teams in a highly matrixed organization, driving results through collaboration

- Experience managing stakeholder communications and executive updates with clarity and precision

- Demonstrated curiosity and commitment to continuous improvement, testing, and innovation

Preferred qualifications, capabilities, and skills

- Bachelor's degree in Marketing, Advertising, Communications, Digital/Technology, or Business

- Experience managing multiple initiatives simultaneously within tight deadlines while maintaining attention to detail

- Skilled at working in a fast-paced environment with continuously evolving priorities

- Highly proficient in Microsoft Excel and PowerPoint for data analysis and executive-level presentations

- Proven ability to take initiative, influence others, and achieve results without direct authority