About this role
The YouTube Business Product Activation Team is responsible for bringing product to market and market to product. The team works closely with both business and product leaders to scale adoption of YouTube products across the partner and creator ecosystem.
The core capabilities of the team include: designing go-to-market strategies, identifying and prioritizing product activation opportunities across the business, ensuring launch readiness, defining and driving execution on product activation across segments, understanding needs of partners and creators to provide Product teams with market feedback and prioritization to shape product roadmaps, developing content strategy, collecting and synthesizing user feedback, and tracking performance.
The Shopping Product Activation team brings YouTube's Shopping product to market and the market to product. We answer tough questions to grow our Shopping business - For which users, creators, or partners is our Shopping product most relevant? What is the business case for the product (e.g., market value proposition, potential headroom)? What will it take to launch and land the product (e.g., GTM levers, messaging, comms)? What creators/partners do we need to prioritize and how?
Video commerce is revolutionizing the way that people decide what to buy. The YouTube Shopping team is at the forefront of this shift: connecting viewers to products they’ll love through the creators that they trust.
And, it's working: people watch over 30 billion hours of shopping-related videos on YouTube in a year. We are partnering with some of the worlds largest retailers, trusted brands, and store builders.
At YouTube, we believe that everyone deserves to have a voice, and that the world is a better place when we listen, share, and build community through our stories. We work together to give everyone the power to share their story, explore what they love, and connect with one another in the process. Working at the intersection of cutting-edge technology and boundless creativity, we move at the speed of culture with a shared goal to show people the world. We explore new ideas, solve real problems, and have fun — and we do it all together.
Individual pay is determined by factors including job-related skills, experience, and relevant education or training.
US: $124000 - $177000 (USD) + 15% bonus target + equity + benefits
Learn more about benefits at Google (https://www.google.com/about/careers/applications/benefits/).
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 4 years of experience in a management consulting, sales operations, business strategy or corporate advisory role.
- 3 years of experience in a strategy and operations or consulting role.
- 3 years of experience working with executive stakeholders.
Preferred qualifications:
- Experience in the e-commerce industry.
- Experience in a fast-paced, self-starting environment and presenting to senior audiences.
- Experience working cross-functionally with business and technical teams in a fast-paced environment.
- Ability to communicate and influence effectively, including strong presentation and spreadsheet modeling skills.
- Distinctive problem solving and analytical skills and impeccable business judgment, and the ability to communicate and influence effectively by presenting data/conclusions in a compelling way.
- Strong business sense with strategic thinking and distinctive problem-solving and analytical skills (e.g. SQL).
- Drive hypothesis driven business strategy for YouTube Shopping across users, merchants and creators. Analyze competitive GTM strategies and build robust GTM plans across Shopping's business models.
- Drive operational excellence, including setting and tracking OKRs and driving annual business planning. Own program management and tracking for key programs.
- Define and shape GTM plans, execute CommDocs, lead experiments/Trusted Tester programs, and quarterly forecasting. Be comfortable with ambiguity to chart out the course for a 0-1 product in YouTube and have the tenacity to test and learn rapidly to scale.
- Work seamlessly with the regional GTM team and the product management team to drive business outcomes and product adoption goals, while also leading cross-functional projects working with a broad stakeholder set.