WW Workstation eCommerce & Mid-Market Strategy & RTM Lead

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The Workstation eCommerce & Mid-Market Strategy & RTM Lead defines how Workstation grows through direct digital channels, marketplaces, online resellers, inside sales, mid-market coverage, and partner-assisted routes. The role builds a portfolio of repeatable digital and mid-market programs, with clear route choices, assortment and content requirements, conversion levers, lead handoffs, business outcomes, and criteria to scale, change, or stop.

Responsibilities:

- Define the Worldwide Workstation strategy for eCommerce and mid-market channels, identifying growth opportunities across direct online, marketplaces, online resellers, inside sales, and partner-supported routes.
- Assess customer needs, buying behaviors, route economics, and market opportunities to recommend the most effective route-to-market approach for each opportunity.
- Partner with WW eCommerce, SMB BU, Marketing, Geo 4P, and Sales teams to ensure Workstation priorities, customer requirements, and growth opportunities are reflected in broader digital and go-to-market plans.
- Work with Product Operations to define Workstation portfolio, configuration, assortment, lifecycle, availability, packaging, and bundle requirements that inform WW Portfolio planning and investment decisions.
- Analyze traffic, conversion, attach rates, average selling price, product mix, margin, sell-through, pipeline, and customer engagement data to identify opportunities and recommend actions.
- Partner with Business Activation teams to translate aligned strategies into geo-ready recommendations and playbooks, taking into account market maturity, platform capabilities, channel dynamics, and local business needs.
- Define business objectives, success measures, leading indicators, and decision criteria to evaluate performance and inform recommendations to scale, adjust, pause, or stop initiatives.

Basic Qualifications:

- 5+ years of experience in eCommerce strategy, digital commerce, route-to-market strategy, mid-market sales strategy, product marketing, online merchandising, or a related technology role.
- Bachelor’s degree required; MBA or equivalent experience preferred.
Preferred Qualifications:
- Experience with digital assortment, conversion improvement, customer journeys, marketplaces, eCommerce economics, demand generation, or digital-to-sales handoff.
- Understanding of mid-market customers, inside-sales motions, partner-assisted selling, and hybrid direct and indirect routes.
- Strong analytical skills across funnel performance, conversion, product mix, pricing, margin, and commercial outcomes.
- Ability to influence Marketing, eCommerce, Sales, Channel, Geo 4P, Finance, and WW Portfolio stakeholders.
- Strong program-design, presentation, and stakeholder-management skills.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.