Assistant Sales Manager - Print & Packaging, North India

Imagine a world where everyone has access to clean water, safe food and medicine, and trusted essential goods. That is the tomorrow Veralto (VLTO) is creating today.

Veralto is headquartered in Waltham, Mass. with 13 operating companies and 300+ locations worldwide. Our global team of 16,000 associates is committed to making an enduring positive impact on the world and is united by a powerful purpose: Safeguarding the World’s Most Vital Resources™.

Veralto is a global leader in essential technology solutions with annual revenue of nearly $5 billion and a proven track record of solving some of the most complex challenges we face as a society. Our industry-leading companies and globally recognized brands are building on a long-established legacy of innovation and customer trust to create a safer, cleaner, more vibrant future.

Veralto’s Water Quality companies—Aquatic Informatics, ChemTreat, Hach, McCrometer, OTT HydroMet, Sea-Bird Scientific, Trojan Technologies and XOS—help manage, treat, purify, and protect the global water supply, from municipal and industrial wastewater treatment facilities to lakes, rivers, watersheds, and oceans.

Our Product Quality & Innovation companies—Esko, Linx, Pantone, Videojet, and X-Rite—help package and protect the world’s food, medicine, and essentials, tracing and authenticating billions of goods that travel the global supply chain every day.

WHO WE ARE:

Headquartered in Grand Rapids, Michigan, X-Rite is a global company with locations around the world. Experts in blending the art and science of color, we focus on providing complete end-to-end color management solutions for our clients in every industry where color matters.

Job Details:

X-Rite’s Global Brand Strategic Accounts team helps customers achieve consistent print and color quality across their global packaging supply chains. Our portfolio of products and professional services enables customers to establish color and print-quality specifications, measure performance, and report results across their operations.

The Global Brand Color Program Manager will lead the operational, technical, and project-management activities for a strategic global Brand account. The role will coordinate program deployment across regions, suppliers, printers, pre-media partners, and internal teams to ensure consistent execution, measurable performance, and continuous improvement.

Job Title: Assistant Sales Manager - Print & Packaging, North India

Department: Sales

Reporting to: Sales Manager

Location: Candidates ideally can be from Delhi/Gurgaon/Noida.

Territory: North India (Punjab, UP, Haryana, Himachal Pradesh, Uttarakhand, Rajasthan, Delhi, Chandigarh, J&K)

Travel: Frequent customer and channel travel across the assigned region - Field based role.

Role Purpose:

Drive profitable growth for X-Rite Pantone print and packaging solutions across North India by developing new customers, expanding strategic accounts, strengthening channel partners, and managing the complete sales cycle from opportunity creation through commercial closure, delivery coordination, and post-sale follow-up.

Key Responsibilities:

Sales Growth & Territory Development:

- Develop and execute annual and quarterly territory plans aligned with revenue, bookings, product-mix, margin, and recurring-revenue objectives.
- Develop new business with: Commercial printers
- Packaging converters
- Label printers
- Brand owners
- Premedia/prepress companies
- Ink manufacturers

- Build a healthy sales pipeline through structured prospecting, customer visits, referrals, industry networking, seminars, exhibitions, and partner-led demand generation.
- Position appropriate solutions across color measurement, quality control, color workflow, ink formulation, pressroom automation, closed-loop systems, software, services, and subscriptions.
- Prepare value-based proposals, quotations, solution configurations, presentations, ROI justification, and commercial offers in line with approved pricing and business guidelines.
- Negotiate professionally and close orders while protecting price quality, payment terms, and commercial compliance.
- Drive territory revenue, bookings, margins, product mix and recurring revenue.
- Track competitor activity, customer investments, technology trends and pricing.
- Sell technical solutions covering: Color measurement and spectrophotometers
- Color/quality-control workflows
- Ink formulation
- Pressroom automation
- Closed-loop systems
- Software, services and subscriptions

Account & Opportunity Management:

- Manage the full sales cycle, including lead qualification, discovery, solution recommendation, demonstration, trial or proof of concept, commercial negotiation, order booking, and handover.
- Grow existing accounts through cross-selling, upgrades, service, software, subscription and replacement opportunities.
- Develop account plans for strategic customers and create cross-sell, upgrade, service, software, subscription, and replacement opportunities within the installed base.
- Maintain accurate opportunity stages, next actions, close dates, forecast categories, competitive information, and customer records in CRM.
- Provide regular forecasts and business updates covering pipeline health, order activity, negotiation status, pricing, risks, competition, and support required.

Channel Management:

- Manage and develop dealers, resellers, and solution partners across the assigned territory.
- Manage dealers, resellers and solution partners across North India.
- Create joint business plans, opportunity reviews, customer-visit plans, product training, and demand-generation activities with channel partners.
- Monitor partner performance, opportunity ownership, pricing discipline, forecast quality, customer coverage, and follow-up effectiveness.
- Identify potential channel gaps and support onboarding and development of suitable partners where required.

Customer Engagement & Cross-functional Execution:

- Conduct consultative discovery to understand customer process, application, quality challenges, workflow gaps, and expected business outcomes.
- Coordinate product demonstrations, application discussions, feasibility assessments, samples, and technical workshops with application, service, product, and marketing teams.
- Coordinate internally with applications, service, marketing, finance, customer service, supply chain and logistics.
- Work closely with customer service, finance, supply chain, logistics, service, and technical teams to support approvals, order processing, delivery, installation, training, and payment follow-up.
- Represent the company at exhibitions, conferences, customer seminars, and industry forums through professional presentations and demonstrations.
- Capture market intelligence on customer investments, competitor activity, technology trends, pricing, and emerging applications.

Education & Experience:

- Bachelor degree or diploma in Printing Technology, Packaging Technology, Engineering, Business Management, or a related discipline. A technical qualification in printing or packaging is preferred.
- Minimum 5 to 8 years of B2B sales or business-development experience in the printing, packaging, labels, converting, inks, prepress, pressroom, inspection, automation, or color-management industry.
- Demonstrated experience in direct sales, channel sales, solution selling, proposal development, negotiation, and closing capital equipment, software, service, or subscription opportunities.
- Established market knowledge and customer relationships in North India are strongly preferred.

Required Skills & Competencies:

- Consultative and value-based selling, with the ability to translate technical capabilities into customer outcomes and commercial value.
- Working knowledge of offset, flexographic, gravure, digital, label, and packaging-print production workflows; understanding of color measurement, color communication, process control, quality assurance, and print standardization.
- Ability to discuss spectrophotometers, densitometry, color tolerances, ink and substrate variables, proof-to-print alignment, pressroom quality control, workflow software, and automation at a practical customer level.
- Strong prospecting, account planning, pipeline management, forecasting, commercial negotiation, and deal-closing capability.
- Channel-partner management and the ability to influence results without direct authority.
- Clear written and verbal communication, presentation, demonstration, and stakeholder-management skills.
- Commercial acumen, structured problem solving, ownership, accountability, and disciplined follow-through.
- Proficiency with CRM, Microsoft Office, online presentation tools, and virtual collaboration platforms.
- Ability to work independently in a field-based role, manage priorities, and travel frequently across North India.
- Professional fluency in English and Hindi; additional North Indian language capability is an advantage.
- Experience in selling capital equipment, consumables, and solutions within the printing and packaging industry.
- Proven track record in sales to packaging customers, with strong exposure to printing, packaging, and related consumable products.

Success Measures:

- Achievement of territory revenue, bookings, product-mix, margin, and recurring-revenue goals.
- Quality and coverage of pipeline, forecast accuracy, conversion rate, and timely opportunity progression.
- New-customer acquisition, strategic-account growth, installed-base penetration, and customer retention.
- Channel productivity, partner engagement, joint opportunity creation, and territory coverage.
- CRM discipline, commercial compliance, on-time internal coordination, and customer satisfaction.

Professional Attributes:

- Customer-focused, ethical, self-driven, and comfortable taking ownership from first contact through completion.
- Collaborative and able to work effectively across sales, application, service, marketing, finance, supply chain, and channel teams.
- Curious and willing to continuously learn print, packaging, color science, software, automation, and customer applications.
- Resilient, adaptable, and capable of handling multiple opportunities and priorities in a dynamic regional market.

About X-Rite Pantone

X-Rite Pantone provides end-to-end color management solutions that help customers inspire, select, measure, formulate, communicate, and match color. This role offers the opportunity to build expertise in color science and technology while helping print and packaging customers improve consistency, quality, productivity, and workflow performance.

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