ABM Specialist

Job Title: ABM Specialist Location: Hyderabad / Pune (Hybrid) Experience: 5 – 10 Years
Role Overview
This role focuses on strategy and orchestration with hands-on execution. Our performance marketing team builds and runs the ads, and you'll guide their targeting and rationale. Product marketing writes the content, and you'll brief them on what's needed and by when. You'll help ensure the quality and coherence of both the ads and content that go into the program. This is a role centred on outcomes. Success will be measured primarily by the SQLs and pipeline the program generates.
What You Will Own
- Account strategy and execution. Collaborate on which accounts we target, how we tier them, and when an account moves from cold to active.
- Buying committee mapping. Identifying the roles inside each account that matter, C-level tech leaders and decision makers, C-1 influencers and champions, and building a different reach plan for each of them.
- Campaign strategy. Designing and approving every campaign in the program, including channel sequencing, offers, and timing.
- Daily coordination with our SDR/Sales team so every engaged account and every lead gets followed up quickly.
- Briefing performance marketing on targeting, and briefing product marketing on the messaging & battlecards and content the campaigns need.
- Weekly reporting on account engagement, SQLs, and pipeline.
- Other targeted campaigns we decide to run that are not strictly account-based.
How Success Will Be Measured
- Primary: number of SQLs produced by the program, and total pipeline generated.
- Secondary: engagement across target accounts, and how fast engaged accounts get worked.

What We're Looking For
- 5 to 7 years in B2B marketing, with at least 2 of those running account-based or targeted campaigns into named accounts.
- Experience marketing a B2B SaaS product or IT services.
- You understand the difference between an account, a segment inside an account, and a buying committee, and you can explain how you would reach each one differently.
- Working knowledge of HubSpot or a similar CRM, LinkedIn Campaign Manager, and account intent or engagement tools.
Nice to have
- Experience marketing to technical buyers such as Engineering, Data and AI, QA/QC, or IT leaders.
- Vertical ABM background in Retail and E-Commerce, Travel & Hospitality, Direct to Consumer Services, Gaming or Healthcare.
- Hands-on with Factors.ai, 6sense, Demandbase, Clay, Hubspot, Apollo.io (http://apollo.io) or similar.
- Experience with mid-market deal sizes and multi-threaded buying groups.
- Experience working with Technology Hyperscalers and ISV’s such as Salesforce, Snowflake, AWS, GCP, Azure or Databricks.
Benefits: Competitive salary and performance-based bonuses. Comprehensive health insurance. Paid time off and flexible working hours. Professional development opportunities and support for continuing education. Udemy Learning Licenses to enhance skills and stay up-to-date with the latest technology.
P99soft is an equal-opportunity employer P99soft is an equal-opportunity employer. At P99soft, we are committed to providing equal employment opportunities regardless of job history, disability, gender identity, religion, race, color, caste, marital/parental status, veteran status, or any other special status. We stand against the discrimination of employees and individuals and are proud to be an equitable workplace that welcomes individuals from all walks of life if they fit the designated roles and responsibilities.
Life@P99soft At P99soft, we believe in creating a work environment that balances professional excellence with personal well-being. Our vibrant office culture is built on mutual respect, inclusivity, and a shared passion for innovation. We host regular team-building activities, workshops, and social events to foster a sense of community and collaboration among our employees. Join us and be part of a team that values your contributions and supports your growth
About Us P99soft is a leading IT Services and IT Consulting company dedicated to making our customers' business operations seamless by providing them with digital services and applications using the latest technologies. We are committed to bringing excellence to all our creations. We need passion, empathy, and being customer-focused to achieve technical excellence. We believe in transparency through open communication and work with honesty and integrity while dealing with our customers and partners.
Our Vision: “To lead digital transformation for our customers, delighting them at every step, while empowering our employees and fostering success.”
Our Mission: “To attain our objectives within a framework of integrity, transparency, and respect for our clients, employees, partners, and the community, fostering mutual trust and sustainable growth.” Journey towards digital transformations begins here. Our talented teams help you make informed decisions, enhance operation efficiencies, create state-of-the-art visual interfaces, and design dynamic workflows to bring a better customer experience. Our engineering teams take complete ownership of assigning the right talent and architecting solutions using the latest technologies.