Head of Digital Marketing, APAC

The Head of Digital Marketing, APAC is responsible for defining and executing the regional digital strategy to drive business growth, customer engagement, and digital transformation across Asia Pacific. The role leads the development of connected customer and patient experiences through digital platforms, marketing technology, analytics, automation, and emerging technologies. This position partners closely with regional leadership teams to accelerate commercial performance, improve customer experience, strengthen digital capabilities, and establish APAC as a centre of excellence for digital innovation and execution.

Knowledge, Skills, and Abilities
• Strong knowledge of digital strategy, digital transformation, customer engagement, and omnichannel marketing.
• Expertise in marketing technology, CRM, marketing automation, analytics, and customer data platforms.
• Deep understanding of web strategy, SEO, GEO, UX optimization, and digital experience management.
• Strong commercial acumen with ability to connect digital investments to business outcomes.
• Experience leading enterprise-scale digital programs across multiple countries and cultures.
• Strong stakeholder management and executive communication skills.
• Ability to influence senior leaders and drive organizational change.
• Experience managing external agencies, technology vendors, and strategic partners.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Fluent written and verbal English communication skills.
• Experience with Salesforce Marketing Cloud, CRM platforms, commerce platforms, and customer engagement technologies.
• Experience implementing AI-enabled marketing and customer engagement solutions.
• Experience in healthcare, medical device, consumer healthcare, or regulated industries.
• Additional Asia-Pacific language capability desirable.

Experience
• 12+ years of experience in digital strategy, digital marketing, customer engagement, digital transformation, marketing technology, or related disciplines.
• 5+ years leading regional or global digital teams and transformation programs.
• Proven experience delivering business growth through digital channels and technologies.
• Demonstrated success leading complex cross-functional initiatives across multiple markets.
• Experience with APAC regional leadership responsibilities.
• Experience managing multi-million-dollar digital budgets and technology investments.
• Experience building digital centers of excellence and scalable operating models.

Education
• Bachelor's Degree in Marketing, Business Administration, Technology, Information Systems, Communications, or related discipline.
• MBA or Master's Degree in Business, Digital Strategy, Marketing, Technology, or related field.
• Relevant professional certifications in Digital Marketing, Marketing Technology, Analytics, Product Management, AI, or Customer Experience.