Media Buyer

Responsibilities:

- Conduct market research and analyze audience demographics, interests, and behaviors to identify the target audience and create different audience profiles for each campaign.
- Create media plans and distribute the campaign budget over the media mix including the best performing platforms, objectives and formats.
- Review and suggest the campaign content including visuals, captions, headlines, and call-to-actions.
- Run and optimize digital ads on different platforms, including social media platforms, Google Ads, and other PPC platforms.
- Run and optimize ads with different digital objectives such as brand awareness, consideration, traffic ads, and lead generation (conversion) ads.
- Create lead forms for each campaign that aligns with marketing objectives and campaign parameters.
- Evaluate and assess the converted leads, to identify and optimize the conversion ratios and the Cost-Per-Lead CPL for each campaign channel.
- Generate monthly reports about the media buying campaign including the reach, engagement rates, budgets, clicks, conversions (leads), channel performance, and objectives.
- Generate reports about the campaign performance including the calculated Return-On-Ad-Spend ROAS and ROIs.
- Discover and experience new digital channels.
- Work with cross-functional teams including graphic designers,media production, social media specialists, content creators, SEO teams to develop media buying campaigns that match the content strategy.
- Ability to use analytical tools such as Meta Business Suite, Google Analytics, Hotjar, adjust to monitor and evaluate the media buying campaigns’ performance.
- Plan & propose marketing automation schemes for leads management and customer journeys.
- Create campaign tracking parameters using UTM or other methods to define the conversions from each source.
- Support in building landing pages to be used for conversion campaigns.
Job Requirements:
- Bachelor’s degree in digital marketing, or a related field.
- Proven record of successful media buying campaigns including both social media and PPC marketing.
- Excellent language skills for both Arabic & English.
- Excellent written and verbal communication skills.
- Excellent analytical and logical mindset.
- Proficient use of MS Office apps like Excel, PowerPoint, and Word.
- Experience with analytics tools.
- Good knowledge of SEO is preferred.
- Good knowledge of CRM and marketing automation tools.