Digital Experience Manager, WW Sustainability

Description

Join us at the forefront of Amazon's sustainability initiatives to work on environmental and social advancements to support Amazon's long term worldwide sustainability strategy. At Amazon, we're working to be the most customer-centric company on earth. To get there, we need exceptionally talented, bright, and driven people.

The Worldwide Sustainability (WWS) organization capitalizes on Amazon’s scale and speed to build a more resilient and sustainable company. We manage our social and environmental impacts globally, and drive solutions that enable our customers, businesses, and the world to become more sustainable.

The Sustainability Creative Team is seeking a Digital Experience Manager to serve as the human judgment layer at the center of our AI-powered content ecosystem. Generative AI has transformed how content is created, discovered, and consumed.

The durable differentiator is now strategic direction: the taste, standards, brand intelligence, and systematic thinking that ensures our digital properties deliver engaging sustainability content—not just to human readers, but to the AI models and generative engines that increasingly mediate how the world finds information.

This role supports the digital strategy for two flagship properties: theclimatepledge.com and sustainability.aboutamazon.com, with a core focus on Generative Engine Optimization (GEO). You will partner directly with editorial and channels to ensure content is optimized for AI discoverability, bring the annual Sustainability Report to life across these properties and AI search alike.

The right candidate sits at the intersection of generative AI search, content strategy, and digital operations—equally comfortable producing AI-assisted content, building creative prototypes, and managing day-to-day site operations including the SIM ticket queue.

This role suits a self-starter with bias for action, high editorial standards, and excellent analytical skills to translate performance data into roadmap recommendations.

Key job responsibilities
GEO & Content Strategy
- Partner with editorial to ensure stories, features, and site content are structured and optimized based on GEO principles—maximizing citation and surfacing in AI-powered search and LLM outputs
- Craft and execute a third-party citation share strategy
- Define and maintain content quality standards that serve as the brand intelligence layer for AI-generated and AI-assisted content—the signals, thresholds, and editorial guardrails that ensure our content builds brand authority, not just traffic
- Monitor the evolving AI search landscape—including LLM behavior, AI Overviews, and generative search experiences—and adapt content strategy to maintain visibility and accuracy
- Conduct content audits through a GEO lens: identify gaps across Amazon’s portfolio of sustainability-related content where information is not being surfaced by AI models, and develop remediation strategies
- Advise on how the brand should interact with generative AI systems—what great AI-assisted content workflows look like, and how to surface AI capabilities in ways that are trustworthy and editorially sound

AI Creative Production & Prototyping
- Produce high-quality content independently across modalities—including web copy, image, and video—using leading AI creation tools with hands-on fluency
- Build working creative prototypes that demonstrate new content experiences, surface trade-offs, and create decision points for creative, editorial, and program leadership
- Translate creative vision into actionable direction for AI-assisted workflows: define what great looks like when AI is part of the content creation process
- Evaluate AI-generated outputs with a critical creative eye—providing feedback on quality, accuracy, and brand alignment that can inform model improvement and editorial standards
- Stay current with emerging AI tools and techniques; bring a point of view on which tools and workflows should be adopted to scale content production without sacrificing quality

Digital Operations & Partnerships
- Manage the day-to-day operations of our flagship digital properties, including the SIM queue, content updates, quality assurance, and publishing workflows
- Serve as the primary lead for website workstreams that support reporting and disclosures, including the annual Sustainability Report
- Leverage analytics and performance data to surface actionable insights, influence the site roadmap, and drive measurable improvements in content engagement and AI discoverability
- Coordinate cross-functional timelines between web, design, editorial, and reporting stakeholders to ensure content launches on schedule

Basic Qualifications

- Experience using content management systems and content tools
- Experience working with stakeholders, or experience working in a large team or fast-paced corporate environment
- Bachelor's degree in communications, marketing, advertising or business
- 3+ years of experience in digital content strategy, web operations, digital marketing, or a hybrid creative/technology role
- Strong understanding of SEO fundamentals and emerging GEO principles—how AI models surface, summarize, and cite web content
- Strong writing and editing skills with the ability to distill complex topics into clear, engaging, GEO-optimized web content

Preferred Qualifications

- Demonstrated experience with AI content creation tools—including generative AI for copy, image, or video
- Experience working at the intersection of creative and technology—collaborating with engineering, product, or data science teams to build or improve content systems
- Proficiency with design tools (Figma, Adobe Creative Suite) to refine, annotate, and communicate creative direction alongside AI-generated outputs
- Experience managing production cycles for large-scale editorial or publishing projects (e.g., annual reports, campaign launches)
- Proficiency with web analytics platforms (Adobe Analytics, Semrush, Google Search Console) and data-informed content strategy
- A genuine interest in sustainability, climate, or environmental topics

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits .

USA, WA, Seattle - 120,500.00 - 163,000.00 USD annually