Senior Performance Marketing Specialist - B2B

About dopay

dopay is a fintech company transforming how businesses in Egypt manage payroll and employee payments. Our digital payroll solution enables companies to streamline salary payments, improve operational efficiency, and provide employees with access to financial services.

We are looking for a data-driven, AI-savvy Performance Marketing Senior Specialist with strong B2B experience to drive qualified lead generation, optimize digital acquisition campaigns, and improve customer acquisition efficiency.

Key Responsibilities

1. Paid Media Execution & Optimization

- Execute, manage, and optimize paid acquisition campaigns across Google Ads, Meta, LinkedIn, TikTok, and other relevant digital platforms.
- Manage day-to-day campaign operations, including audience targeting, bidding, budget pacing, creative testing, and performance monitoring.
- Develop targeted campaigns for SMEs, mid-market, and large enterprise businesses.
- Execute prospecting, retargeting, lookalike audience, and account-based marketing (ABM) initiatives.
- Identify opportunities to scale high-performing campaigns and reduce inefficient spending.

2. Qualified Lead Generation & Acquisition Efficiency

- Drive consistent growth in Marketing Qualified Leads (MQLs) while optimizing acquisition costs.
- Monitor campaign performance and lead quality across channels, audiences, and segments.
- Analyze acquisition performance to identify opportunities to improve MQL conversion rates and reduce Customer Acquisition Cost (CAC).
- Continuously optimize campaign targeting, messaging, and conversion journeys to attract high-intent business prospects.
- Provide actionable recommendations to improve marketing efficiency and overall acquisition performance.

3. AI-Powered Performance Marketing

- Actively leverage AI tools to improve campaign performance, audience analysis, creative testing, and decision-making.
- Use AI-powered solutions to identify performance trends, detect inefficiencies, and uncover optimization opportunities.
- Apply AI to accelerate creative ideation, ad copy testing, competitor analysis, and campaign experimentation.
- Explore AI-driven automation to improve reporting accuracy, operational efficiency, and campaign management.
- Stay updated on emerging AI marketing technologies and proactively test relevant tools and capabilities.

4. Performance Analytics & Experimentation

- Analyze campaign performance using GA4, Google Tag Manager, Looker Studio, and advertising platform analytics.
- Monitor MQL volume, Lead-to-MQL conversion rates, Cost per MQL (CP-MQL), CAC, and campaign efficiency.
- Ensure accurate conversion tracking, UTM implementation, and campaign attribution.
- Design and execute structured A/B tests across audiences, creative assets, ad messaging, landing pages, and bidding strategies.
- Prepare regular performance reports highlighting insights, optimization opportunities, and recommended actions.

5. Cross-Functional Collaboration

- Collaborate with Creative, Content, and Web teams to develop high-converting advertising assets and landing pages.
- Translate campaign insights into clear creative briefs and optimization recommendations.
- Coordinate with external performance marketing agencies to ensure execution quality and alignment with acquisition objectives.
- Proactively flag performance risks, tracking issues, and opportunities for improvement.

Requirements

Must-Have

- 3–6 years of hands-on experience in performance marketing, including proven B2B lead generation experience.
- Strong practical knowledge of Google Ads, Meta Ads, and LinkedIn Ads.
- Proven experience generating qualified B2B leads and optimizing acquisition costs.
- Demonstrable hands-on experience using AI tools for campaign optimization, performance analysis, automation, or creative experimentation.
- Strong understanding of audience segmentation, conversion tracking, retargeting, and campaign optimization.
- Proficiency in GA4, GTM, Excel/Google Sheets, and performance reporting tools.
- Strong analytical skills with the ability to translate campaign data into clear, actionable recommendations.
- A proactive, results-oriented mindset with strong attention to detail and ownership.

- Experience in B2B fintech, SaaS, HR tech, payroll, or financial services.
- Experience running LinkedIn ABM campaigns.
- Familiarity with AI-powered analytics, automation platforms, and advanced advertising tools.
- Experience working with external marketing agencies.
- Understanding of landing page conversion rate optimization (CRO).

Key Success Metrics

Performance will be evaluated primarily against:

- Marketing Qualified Leads (MQLs): Consistent growth in qualified B2B lead volume.
- Cost per MQL (CP-MQL): Improving acquisition efficiency while maintaining lead quality.
- Customer Acquisition Cost (CAC): Contributing to lower acquisition costs through effective campaign optimization.
- Lead-to-MQL Conversion Rate: Improving the percentage of leads meeting qualification criteria.
- Campaign Efficiency: Maximizing performance through continuous testing, AI-driven optimization, and effective budget utilization.

Who We're Looking For

We're looking for someone who is not simply a campaign operator, but a performance-driven marketer who understands how to turn advertising investments into qualified business opportunities.

The ideal candidate is analytical, highly hands-on, AI-curious, and proactive, with the ability to independently identify problems, test solutions, and continuously improve performance.

Benefits

Why join dopay?

We believe financial inclusion should make a real difference in people’s everyday lives. We empower businesses to better support their teams while giving workers greater control over their money. If you’re looking for a place where your creativity can make a meaningful impact on businesses and the people behind them, this is where you belong.