Integrated Connections & Martech Executive

What we’re looking for;

In keeping with our current business needs, we are looking for a person who meets the criteria indicated below

Reporting to the Integrated Connections & MarTech Manager , the role purpose is as highlighted below;

Role purpose:

The Integrated Connections & MarTech Executive is an entry-level specialist responsible for supporting the execution of Safaricom’s integrated brand connections, omnichannel media and marketing technology activities across Consumer Business campaigns, segments, channels and customer journeys.
The role works under the guidance of the Integrated Connections & MarTech Lead / Manager and collaborates with Brand, CVM, Segments, Technology, Data & Analytics, Customer Experience, Finance and agency partners to coordinate campaign inputs, track delivery actions, support media execution, maintain campaign governance routines and compile performance updates.
The role supports channel planning, campaign set-up, audience coordination, MarTech adoption activities, reporting and documentation, ensuring that integrated connections plans are executed accurately, on time and in line with brand, customer, data privacy and governance standards.
Success in the role requires strong execution discipline, curiosity, analytical ability, attention to detail, stakeholder coordination and practical exposure to integrated media, digital marketing, MarTech tools and campaign performance management, typically gained over 3–5 years of relevant experience

•Bachelor’s degree in Business, Marketing, Communications, Data Analytics, Computer Science or a related field.
•3–5 years’ relevant experience in brand, media, digital marketing, performance marketing, MarTech, customer engagement, campaign operations or commercial campaign delivery.
•Practical exposure to media planning, digital campaign execution, performance reporting, audience segmentation and marketing technology tools.
•Working knowledge of campaign performance metrics including reach, engagement, conversion, ROMI, CAC and brand indicators.
•Exposure to Customer Data Platforms, marketing automation tools, analytics platforms or equivalent campaign technology is desirable.
•Ability to coordinate stakeholders, agencies and internal teams, maintain accurate documentation and support delivery against timelines.
•Experience in telecom, fintech, digital ecosystems or large consumer-facing environments is an added advantage.