Digital Marketing Senior Manager

Job Description

At our company, we hold an uncompromising stance against mediocrity, committing ourselves to work that delivers audacious impact and is fueled by a pioneering spirit of continuous progress and innovation. This ambition is supported by leadership grounded in courage and clarity—ensuring alignment, accountability, and purpose in everything we do. Integrity shapes how we hire, recognize, and develop talent, with a focus on potential, ambition, and long term growth. Together, we operate with collective strength, prioritizing meaningful results over unnecessary rituals and navigating challenges with unity and resolve. Above all, we remain steadfast and resilient, never losing sight of our commitments and continuously pushing forward through complexity with determination and purpose to create a better life for all.

- Develop and execute digital marketing strategies aligned with business objectives, ensuring effective media planning, buying, and campaign execution across relevant digital platforms to maximize brand visibility and achieve targeted outcomes.
- Lead digital media planning and budget optimization by developing cost-effective media plans, managing media investments, negotiating competitive buying rates, and ensuring timely execution in line with quarterly roadmaps and business priorities.
- Manage end-to-end digital marketing campaigns across social media, search engines, websites, and other digital channels, ensuring effective campaign launches, audience engagement, brand awareness, and achievement of monthly and annual KPIs.
- Drive SEO and SEM initiatives by leveraging web analytics, search trends, keyword strategies, and content opportunities to improve search visibility, digital traffic, and overall brand presence.
- Optimize digital campaign performance and customer experience through continuous monitoring, performance evaluation, and implementation of data-driven improvements to campaign content, targeting, media mix, and customer engagement.
- Leverage digital analytics and customer insights using platforms such as Google Analytics and social media analytics tools to assess campaign effectiveness, understand customer behavior, measure ROI, and identify opportunities for optimization.
- Develop performance dashboards and management reports covering digital media investments, campaign results, traffic, engagement, conversions, and other relevant KPIs, translating insights into actionable recommendations for business improvement.
- Lead cross-functional and agency collaboration by aligning product teams, internal stakeholders, media agencies, and external partners on digital strategies, campaign requirements, media plans, and performance expectations.
- Manage team and agency performance by providing direction, monitoring individual and agency KPIs, conducting performance evaluations, sharing regular updates, and ensuring accountability for agreed deliverables.
- Identify emerging digital marketing trends and opportunities by researching new tools, technologies, platforms, and interactive formats, recommending innovative approaches to strengthen digital communication, improve media effectiveness, and deliver business results.

Academic Qualification

- Bachelors in marketing, media, communications, or equivalent combination of education and experience

Job Experience Required

- 8-10 years’ experience with 5 years of relevant experience in digital marketing

Required Capabilities

- Advance knowledge and understanding of digital marketing including digital media planning and buying, social media platforms, digital analytics, and customer segmentation
- Sound knowledge of brand management and consumer behavior and User Experience
- Advance knowledge in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Sound knowledge of website analytics tools (e.g., Google Analytics)
- Sound knowledge on optimizing Google Ads and Facebook Campaigns
- Sound knowledge about Local Publishers and DSPs
- Advance knowledge with the latest trends and best practices in online marketing and measurement