Assistant Influencer Marketing & Communications Manager

ASSISTANT INFLUENCER MARKETING & COMMUNICATIONS MANAGER

Within the Consumer Beauty team, the Assistant Influencer Marketing & Communications Manager plays a key role in driving brand awareness, advocacy and Earned Media Value (EMV) across the UK market. Working closely with the PR & Influencer Marketing Manager, the role supports the development and execution of integrated PR and influencer strategies for Max Factor and Sally Hansen.

The position combines influencer marketing, public relations and campaign execution, partnering with influencers, talent managers, media contacts and external agencies to deliver impactful campaigns, strengthen brand visibility and support ambitious growth objectives.

THE ROLE

CREATE, INFLUENCE, ENGAGE!

As our Assistant Influencer Marketing & Communications Manager, you will help bring our brands to life through best-in-class PR and influencer activations. You will build strong relationships across the beauty, media and influencer landscape, identify opportunities to maximise brand exposure and support the delivery of both organic and paid influencer campaigns.

Reporting into the PR & Influencer Marketing Manager, you will support a busy and dynamic portfolio across Max Factor and Sally Hansen, balancing strategic campaign execution with day-to-day relationship management and operational excellence.

Influencer Marketing & PR

- Build and nurture relationships with influencers, talent managers, influencer agencies and key media contacts to keep brands front of mind and generate ongoing coverage.

- Support the execution of both earned and paid influencer campaigns, from influencer selection and campaign briefing to outreach, negotiations and contracting.

- Identify and secure product placement and editorial opportunities across key beauty, lifestyle and consumer media.

- Support VIP gifting initiatives, product send-outs and large-scale seeding programmes to drive advocacy and engagement.

- Contribute to local PR and Influencer Marketing strategies, ensuring alignment with broader brand and marketing plans.

- Maintain strong relationships with key beauty and consumer publications such as Vogue, Harper’s Bazaar, ELLE and other relevant media outlets.

- Stay closely connected to emerging influencer, social media and beauty trends, proactively identifying new opportunities, creators and platforms.

Campaign & Project Management

- Partner with external influencer marketing, PR and event agencies to deliver best-in-class campaigns and activations.

- Support the planning and execution of seasonal campaigns, product launches and key commercial moments, including major upcoming campaigns.

- Coordinate campaign logistics, ensuring projects are delivered on time and to a high standard.

- Monitor influencer content, campaign performance and activation results to maximize brand impact and ROI.

- Contribute creative ideas and campaign hooks that resonate with consumers and drive engagement.

Reporting, Insights & Operations

- Manage influencer and media databases, ensuring information remains accurate, relevant and up to date.

- Use measurement and tracking platforms to monitor EMV, brand visibility and competitive performance.

- Analyse campaign results and provide performance reporting and actionable insights to stakeholders.

- Monitor competitor activations and industry best practices to support informed decision-making.

- Support administrative processes including purchase orders, contracts, agency coordination and influencer management.

- Respond to media, influencer and talent management enquiries in a professional and timely manner.

Stakeholder & Team Collaboration

- Work closely with the PR & Influencer Marketing Manager and wider Consumer Beauty team to deliver integrated campaigns.

- Act as a trusted point of contact for influencers, agents, talent managers, media partners and external agencies.

- Provide guidance and mentoring support to junior team members and assistants when required.

- Demonstrate confidence in managing challenging conversations and negotiations while maintaining strong external relationships.

- Foster a collaborative, positive and proactive team culture.

YOU ARE A COTY FIT

As a PR and Influencer Marketing professional, you are passionate about beauty, highly organized and energized by working in a fast-paced consumer environment. You combine strong relationship-building skills with excellent project management capabilities and a proactive, hands-on mindset.

- 1.5 to 3 years of experience within Influencer Marketing, PR or Communications.

- Previous beauty industry experience preferred, ideally within makeup, cosmetics, nails or colour cosmetics.

- Strong understanding of influencer marketing, social media trends and the UK beauty landscape.

- Experience supporting paid influencer partnerships, negotiations and campaign management.

- Ability to confidently manage relationships with influencers, talent managers, agencies and media contacts.

- Excellent organizational and project management skills, with the ability to handle multiple priorities simultaneously.

- Data-driven mindset with experience using influencer tracking, reporting or measurement tools.

- Strong communication and stakeholder management skills.

- Proactive, energetic and solutions-oriented attitude with a "get up and go" mentality.

- Comfortable taking ownership, working autonomously and adapting to changing priorities.

- Passion for beauty, culture and emerging consumer trends.

WHAT WE OFFER

This is an exciting opportunity to join a highly collaborative Consumer Beauty team and work on some of the most iconic beauty brands in the market.

You will gain exposure to both PR and Influencer Marketing in a role that currently combines approximately equal focus across both disciplines, offering strong development opportunities within brand communications, influencer strategy and campaign management.

Operating within a fast-moving and highly visible category, you will work closely with influencers, media partners, agencies and internal marketing teams while helping shape the future growth of Max Factor and Sally Hansen in the UK market.

Coty’s omni-working policy provides flexibility and supports a healthy balance between collaboration and remote working.

ABOUT US

Our people make us who we are. They are the brightest minds bringing the boldest ideas to life every day. If you're the kind of person who refuses to settle, if you want to think bigger, learn faster and go further than you ever thought possible, we'd love to hear from you.

Coty is deeply committed to Changing the Conversation around Diversity, Equity & Inclusion to create a more open, inclusive and diverse workplace where all employees can be their authentic self.