GRAPHIC DESIGNER

Specific Responsibilities:

- Design, create, and distribute high-quality graphics for all WCM‑N.E.W. broadcast entities, including digital sales and marketing initiatives, station websites, brand logos, and physical marketing materials such as billboards, apparel, posters, mailers, and print advertisements.

- Create engaging digital advertisements for clients, ensuring all creative meets platform-specific specifications and requirements for DSPs and station-owned and operated platforms.

- Design and manage merchandise for station stores, collaborating with programming and promotions teams on unique designs, maintaining inventory lists, updating product offerings, and monitoring merchandise trends.

- Collaborate with Sales, Programming, Digital, and Marketing/Promotions teams to develop creative solutions that support brand standards and business objectives.

- Maintain and manage WCM‑N.E.W. broadcast brand logos and visual assets across websites, social media platforms, digital campaigns, print media, and related outlets.

- Upload and manage graphics within content management systems for station websites and digital platforms as needed.

- Maintain and organize digital graphic files, photos, and asset libraries, including third‑party resources such as Getty Images.

- Balance priorities effectively to meet the graphic needs of Sales, Promotions, and Broadcast departments in a timely and efficient manner.

- Maintain a customer comes first mindset with proactive commitment to internal and external customer service.

- Participate in the Great Game of Business and support company initiatives.

- Adhere to all company safety standards, including general workplace safety, cybersecurity, and regulatory compliance requirements.

- Perform all other duties as assigned.

Qualifications

Qualifications:

- Associate degree in graphic design preferred, or equivalent combination of education and professional graphic design experience.

- Proven experience creating engaging digital and print graphics across multiple platforms.

- Proficiency with Microsoft Windows, macOS, Microsoft Office, Google Workspace, Adobe Creative Suite, Canva, and related design tools.

- Working knowledge of website content management systems and the ability to edit and manage digital content within those platforms is preferred.

- Experience with e‑commerce platforms (merchandise stores) is preferred.

- Experience creating motion graphics and animated digital content is a plus, but not required.

- Strong communication, listening, and problem‑solving skills, with the ability to collaborate effectively across departments.

- Excellent attention to detail and proofreading skills.

- Ability to work independently with minimal supervision while managing multiple priorities and deadlines.

- Familiarity with digital platforms, terminology, and current design trends.

- Professional demeanor with the ability to represent the company positively to internal and external stakeholders.

- Demonstrated alignment with company core values and ESOP culture.

Physical Requirements:

- Ability to sit for extended periods of time while working at a computer and designing digital content.

- Frequent use of hands and arms for computer operation, mouse use, keyboarding, and graphic design tools.

- Ability to visually review detailed graphics, layouts, and computer screens for extended periods.

- Ability to communicate effectively with coworkers and stakeholders via virtual meetings, phone, and electronic communication.

- Occasional lifting or carrying office supplies or materials, generally up to 25 pounds.