Creative Director, Advertising Copy

MicrosoftRedmond, WashingtonOn-siteFull-timePrincipal, 12–15+ yearsListed 1 hour ago

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About this role

<b>Overview</b><br><p style="line-height: 107%; font-size: 11pt; font-family: Aptos, sans-serif;"><span style="font-size: 10.0pt; line-height: 107%; font-family: Arial, sans-serif;">Microsoft's Creative Department is looking for a Creative Director, Advertising Copy to help shape the next generation of consumer advertising for Windows, Surface devices, and Services.</span></p><p style="margin: 12.0pt 0.0in; line-height: 107%; font-size: 11.0pt; font-family: Aptos, sans-serif;"><span style="font-size: 10.0pt; line-height: 107%; font-family: Arial, sans-serif;">You are first and foremost an advertising creative: an exceptional conceptual thinker, writer, and storyteller who knows how to turn strategy, consumer insights, and product truths into breakthrough ideas that people notice, remember, and talk about. You bring deep expertise in paid media advertising, with a proven ability to create compelling campaigns across television, online film, digital display, social advertising, and out-of-home.</span></p><p style="margin: 12.0pt 0.0in; line-height: 107%; font-size: 11.0pt; font-family: Aptos, sans-serif;"><span style="font-size: 10.0pt; line-height: 107%; font-family: Arial, sans-serif;">This is a senior, hands-on creative role. You'll develop original advertising concepts, write and direct scripts, craft memorable headlines, and establish creative platforms that build desire for Microsoft's products. From major brand campaigns and launch films to 15-second spots, six-second films, social cutdowns, full-funnel advertising, you understand how to make every second and every word count.</span></p><p style="margin: 12.0pt 0.0in; line-height: 107%; font-size: 11.0pt; font-family: Aptos, sans-serif;"><span style="font-size: 10.0pt; line-height: 107%; font-family: Arial, sans-serif;">You'll work closely with art directors, strategists, producers, creative leadership, and external partners to take ideas from the earliest concepts through final production. As a senior creative leader, you'll establish a high bar for originality, storytelling, and craft, helping shape the creative vision, elevate the work of others, and ensure our advertising delivers both cultural relevance and business impact.</span></p><p style="margin: 12.0pt 0.0in; line-height: 107%; font-size: 11.0pt; font-family: Aptos, sans-serif;"><span style="font-size: 10.0pt; line-height: 107%; font-family: Arial, sans-serif;">The ideal candidate combines the conceptual ambition of a great advertising creative with the judgment and experience to lead high-profile campaigns. You're equally comfortable generating the big idea, writing the script, refining a headline, directing creative development, or collaborating with world-class production partners to bring the work to life.</span><span style="font-size: 10.0pt; line-height: 107%; font-family: Arial, sans-serif; color: black;"> </span></p><br><br><b>Responsibilities</b><br><ul><li style="line-height: 107%; font-size: 11pt; font-family: Aptos, sans-serif;"><span style="font-size: 10.0pt; line-height: 107%; font-family: Arial, sans-serif;">Lead the creative development of original advertising campaigns and paid media platforms for Windows, Surface devices, and Services, establishing a compelling creative vision grounded in strategy, audience insight, and product truth.</span></li><li style="margin: 12.0pt 0.0in 12.0pt 0.0px; line-height: 107%; font-size: 11.0pt; font-family: Aptos, sans-serif;"><span style="font-size: 10.0pt; line-height: 107%; font-family: Arial, sans-serif;">Concept, write, and oversee television commercials, brand films, online advertising films, and short-form video, including 30-second, 15-second, and six-second executions.</span></li><li style="margin: 12.0pt 0.0in 12.0pt 0.0px; line-height: 107%; font-size: 11.0pt; font-family: Aptos, sans-serif;"><span style="font-size: 10.0pt; line-height: 107%; font-family: Arial, sans-serif;">Develop sharp, memorable headlines, taglines, and advertising copy for upper-funnel brand campaigns, digital display, out-of-home, and paid social media.</span></li><li style="margin: 12.0pt 0.0in 12.0pt 0.0px; line-height: 107%; font-size: 11.0pt; font-family: Aptos, sans-serif;"><span style="font-size: 10.0pt; line-height: 107%; font-family: Arial, sans-serif;">Create compelling campaign ideas that can scale across advertising formats while adapting the storytelling, pacing, and creative execution to the strengths of each medium.</span></li><li style="margin: 12.0pt 0.0in 12.0pt 0.0px; line-height: 107%; font-size: 11.0pt; font-family: Aptos, sans-serif;"><span style="font-size: 10.0pt; line-height: 107%; font-family: Arial, sans-serif;">Lead the development of social-first advertising concepts, platform-native paid social content, short-form films, and cutdowns that capture attention and build brand relevance.</span></li><li style="margin: 12.0pt 0.0in 12.0pt 0.0px; line-height: 107%; font-size: 11.0pt; font-family: Aptos, sans-serif;"><span style="font-size: 10.0pt; line-height: 107%; font-family: Arial, sans-serif;">Establish campaign narratives, advertising messaging platforms, and creative territories that create a distinctive, recognizable voice for Microsoft's consumer brands.</span></li><li style="margin: 12.0pt 0.0in 12.0pt 0.0px; line-height: 107%; font-size: 11.0pt; font-family: Aptos, sans-serif;"><span style="font-size: 10.0pt; line-height: 107%; font-family: Arial, sans-serif;">Partner closely with art directors and designers to develop ideas in which copy and visual storytelling work together as a unified creative expression.</span></li><li style="margin: 12.0pt 0.0in 12.0pt 0.0px; line-height: 107%; font-size: 11.0pt; font-family: Aptos, sans-serif;"><span style="font-size: 10.0pt; line-height: 107%; font-family: Arial, sans-serif;">Provide senior creative direction throughout film and content production, collaborating with directors, production companies, editors, and postproduction partners to deliver exceptional creative work.</span></li><li style="margin: 12.0pt 0.0in 12.0pt 0.0px; line-height: 107%; font-size: 11.0pt; font-family: Aptos, sans-serif;"><span style="font-size: 10.0pt; line-height: 107%; font-family: Arial, sans-serif;">Direct and elevate the work of internal creatives and external advertising agencies, providing clear, actionable feedback that strengthens ideas and raises the quality of execution.</span></li><li style="margin: 12.0pt 0.0in 12.0pt 0.0px; line-height: 107%; font-size: 11.0pt; font-family: Aptos, sans-serif;"><span style="font-size: 10.0pt; line-height: 107%; font-family: Arial, sans-serif;">Present and advocate for creative concepts with clarity and conviction to creative leadership, senior marketing stakeholders, and agency partners.</span></li><li style="margin: 12.0pt 0.0in 12.0pt 0.0px; line-height: 107%; font-size: 11.0pt; font-family: Aptos, sans-serif;"><span style="font-size: 10.0pt; line-height: 107%; font-family: Arial, sans-serif;">Translate complex technology and product capabilities into simple, emotionally compelling advertising ideas that connect with consumers.</span></li><li style="margin: 12.0pt 0.0in 12.0pt 0.0px; line-height: 107%; font-size: 11.0pt; font-family: Aptos, sans-serif;"><span style="font-size: 10.0pt; line-height: 107%; font-family: Arial, sans-serif;">Balance ambitious creative thinking with strategic objectives, production realities, and business needs, maintaining the integrity of the idea from concept through final delivery.</span></li><li style="margin: 12.0pt 0.0in 12.0pt 0.0px; line-height: 107%; font-size: 11.0pt; font-family: Aptos, sans-serif;"><span style="font-size: 10.0pt; line-height: 107%; font-family: Arial, sans-serif;">Champion creative excellence, originality, and strong advertising craft while mentoring and influencing other creatives through collaboration, feedback, and example.</span></li></ul><br><br><b>Qualifications</b><br><p style="margin: 0.0in 0.0in 8.0pt; line-height: 107%; font-size: 11.0pt; font-family: Aptos, sans-serif;"><strong><span style="font-size: 10.0pt; line-height: 107%; font-family: Arial, sans-serif; color: black;">Minimum Qualifications:</span></strong></p><div><ul><li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">5+ years proven writing or content design experience AND a certification, degree, or training in English, Writing, Human-centered Design, Literature, or related field OR equivalent experience.</span></li></ul></div><div><ul><li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">3+ years project leadership experience.</span></li></ul><p><strong><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Preferred Qualifications:</span></strong></p></div><ul style="margin-top: 12.0pt; margin-bottom: 12.0pt;"><li style="margin: 12.0pt 0.0in 12.0pt 0.0px; line-height: 107%; font-size: 11.0pt; font-family: Aptos, sans-serif;"><span style="font-size: 10.0pt; line-height: 107%; font-family: Arial, sans-serif;">10+ years of professional experience creating and leading consumer advertising campaigns, ideally within a leading advertising agency, in-house brand advertising organization, or both.</span></li><li style="margin: 12.0pt 0.0in 12.0pt 0.0px; line-height: 107%; font-size: 11.0pt; font-family: Aptos, sans-serif;"><span style="font-size: 10.0pt; line-height: 107%; font-family: Arial, sans-serif;">Exceptional portfolio demonstrating breakthrough conceptual advertising, memorable copywriting, and high-quality paid media campaigns for leading consumer brands.</span></li><li style="margin: 12.0pt 0.0in 12.0pt 0.0px; line-height: 107%; font-size: 11.0pt; font-family: Aptos, sans-serif;"><span style="font-size: 10.0pt; line-height: 107%; font-family: Arial, sans-serif;">Proven experience developing and producing television commercials, brand films, online advertising, and short-form video from concept through final execution.</span></li><li style="margin: 12.0pt 0.0in 12.0pt 0.0px; line-height: 107%; font-size: 11.0pt; font-family: Aptos, sans-serif;"><span style="font-size: 10.0pt; line-height: 107%; font-family: Arial, sans-serif;">Demonstrated excellence in writing scripts, headlines, taglines, and advertising copy across film, digital display, out-of-home, and paid social.</span></li><li style="margin: 12.0pt 0.0in 12.0pt 0.0px; line-height: 107%; font-size: 11.0pt; font-family: Aptos, sans-serif;"><span style="font-size: 10.0pt; line-height: 107%; font-family: Arial, sans-serif;">Strong understanding of advertising strategy, consumer insights, cultural relevance, and how creative ideas build brand preference and drive business impact.</span></li><li style="margin: 12.0pt 0.0in 12.0pt 0.0px; line-height: 107%; font-size: 11.0pt; font-family: Aptos, sans-serif;"><span style="font-size: 10.0pt; line-height: 107%; font-family: Arial, sans-serif;">Experience developing major advertising campaign platforms and adapting ideas across multiple paid media formats, including short-form films and social cutdowns.</span></li><li style="margin: 12.0pt 0.0in 12.0pt 0.0px; line-height: 107%; font-size: 11.0pt; font-family: Aptos, sans-serif;"><span style="font-size: 10.0pt; line-height: 107%; font-family: Arial, sans-serif;">Proven ability to lead creative development in partnership with art directors, strategists, producers, and multidisciplinary advertising teams.</span></li><li style="margin: 12.0pt 0.0in 12.0pt 0.0px; line-height: 107%; font-size: 11.0pt; font-family: Aptos, sans-serif;"><span style="font-size: 10.0pt; line-height: 107%; font-family: Arial, sans-serif;">Experience providing senior creative direction to advertising agencies, production companies, directors, and postproduction partners.</span></li><li style="margin: 12.0pt 0.0in 12.0pt 0.0px; line-height: 107%; font-size: 11.0pt; font-family: Aptos, sans-serif;"><span style="font-size: 10.0pt; line-height: 107%; font-family: Arial, sans-serif;">Demonstrated ability to present, defend, and evolve creative work with senior creative and business stakeholders.</span></li><li style="margin: 12.0pt 0.0in 12.0pt 0.0px; line-height: 107%; font-size: 11.0pt; font-family: Aptos, sans-serif;"><span style="font-size: 10.0pt; line-height: 107%; font-family: Arial, sans-serif;">Ability to independently lead multiple high-profile advertising projects while maintaining exceptional creative standards and attention to craft.</span></li></ul> <br><br><p>Writing IC5 - The typical base pay range for this role across the U.S. is USD $142,800 - $274,800 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $188,000 - $304,200 per year. </p><p></p> <p>Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:<br><a href="https://careers.microsoft.com/us/en/us-corporate-pay">https://careers.microsoft.com/us/en/us-corporate-pay</a></p><br><p>This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.</p><br><hr><br><p>Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about <a href="https://careers.microsoft.com/v2/global/en/accessibility.html"><b><u>requesting accommodations.</u></b></a></p>