About this role
What You Will Do
- You welcome the challenge to be the chief product evangelist for the TrustArc product you represent. This includes internal and external promotion and enablement.
- Deliver high-quality messaging and positioning that communicates the value of new and existing capabilities.
- Create content to support product launches, positioning, sales materials, and demand generation campaigns (landing pages, email conversions, social media, blogs).
- Write and experiment (A/B test) website content (messaging and positioning) with a data-driven perspective.
- Project manage and work with internal and external collaboratives on product demo videos - with experience writing and developing video content.
- Develop website content with an eye for solution marketing messaging and ability to make technical content easy to understand.
- Conduct customer, market, and competitive research to shape messaging, campaigns, and sales artifacts.
- Drive market analysis, competitor research, customer personal development, and value proposition creation.
- Educate sales and customer-facing teams on current product messaging.
- Outline and lead product marketing activities for product launches.
- Assist with strategic initiatives to drive customer adoption and help existing customers get more value out of our software and services.
- Partner with Product Marketing, Content marketing, Privacy experts, and Agencies to create full funnel solution marketing content.
- Lead company research projects for thought leadership content and insights.
- Write and edit engaging scripts for brands and products.
- Support marketing in lead-gen activities like webinars, trade shows, etc.
What You Bring
- 3+ years or product marketing experience
- 3+ years of experience writing a full range of content (ebooks, blogs, demo videos, emails, to sales materials).
- You are proactive and carry a positive approach to working as a team.
- Experience in SaaS or B2B is a huge plus.
- Experience in online privacy a “nice-to-have” but not necessary.
- Experience testing and optimizing content and CTAs to drive engagement.
- Proven experience developing compelling product narratives.
- Strong project management skills.
- Strong written and verbal communication skills.
- Firm grasp of ways to develop strategic product marketing campaigns.
- Ability to quickly understand complex technical concepts and accurately distill them into digestible content, for a wide range of audiences.
What We Offer
- Competitive compensation
- 100% Work from Home