Apple TV Social Lead, Sports

As a part of the broader Apple TV Marketing Organization, our team’s purpose is to build big word of mouth, conversation, fandoms, and love for our brand, titles, sports, and talent. This role owns social strategy and social creative development across the Apple Sports slate: Formula 1, MLS, and MLB Friday Night Baseball. You are embedded in cross-functional sports marketing teams as the social authority, responsible for developing and driving campaigns that build deep fandoms, earn cultural conversation, bring audiences to Apple TV to watch live, and deliver real business impact.

You are an extraordinary leader who is highly plugged into the internet and popular culture. You keep your finger on the pulse of conversation across the full scope of the sports world, from race weekends and match days to the fan communities, athletes, and creators who drive the culture around them. You know what it means to listen, participate, and spark thoughtful discussions with fans. You move seamlessly between crafting strategies for broad viewership as well as targeted, passionate fan audiences. You are a storyteller and creative with a cutting-edge understanding of internet culture, memes, and zeitgeist content who can also demonstrate real ROI. You have a passion for and knowledge of the sports landscape, and the unique social marketing approaches that fuel it, from live-moment content to long-form fandom building.
You are a driven, proactive self-starter who executes and elevates work. This role builds upon briefs, evolves ideas, and takes full strategic and creative ownership of campaigns from concept through completion. You balance conviction with humility, aren’t afraid to both lead and follow, and bring a team-first mindset to everything you do.

Minimum Qualifications

Minimum of 7 years of experience in social media, entertainment, sports, or big consumer brand marketing, with a strong track record of developing and driving world-class campaigns with big impact across reach, engagement, and cultural conversation
Fluent in social media best practices. You know what content, creative, and formats work across platforms, have experience in multi-channel distribution, and proactively develop a point of view on platform evolution and optimization
Strong command of social analytics and publishing tools. You use data and intuition together to make smart content decisions and iterate toward creative and strategic excellence
Deep expertise in sports marketing and fan culture, including the live-event, real-time, and rights-holder considerations unique to sports content

Preferred Qualifications

A storyteller and creative with a cutting-edge understanding of internet culture, meme ecosystems, and zeitgeist content, and the ability to connect that instinct to real ROI
Experience leading social marketing for sports properties, leagues, or live sports programming at a streaming service, studio, broadcaster, or league
Clear, effective communicator and strong creative collaborator. You pitch with conviction and clarity, read the room, balance confidence with humility, and bring peers and stakeholders along on the journey
Highly driven self-starter with an excellent sense of prioritization and the ability to move large amounts of work forward in a fast-paced, fluid environment
Experience working directly with talent, athletes, creators, and league and team partners. You bring the right creative energy and the right level of professionalism and discretion to those relationships
Adept at taking accountability without having direct control and using influence without authority
Cross-functionally excellent. You build strong, trusted relationships and work effectively across a highly matrixed marketing organization
Demonstrates learning agility and embraces change, evolving alongside the organization and the platforms