About this role
Location: London Bridge, LondonTeam: Marketing Reports to: Head of ConferencesWHO WE ARE:ROAR B2B is part of CloserStill Media, and we're the team behind some of the UK's most important industry events. From tackling environmental challenges at the Environmental Services & Solutions Expo, to advancing accessibility at Naidex, to connecting marketing leaders at B2B Marketing Live, our shows bring together the decision-makers, innovators and problem-solvers working in Environment, Healthcare and Business Technology.Our events aren't just about networking. They're where real solutions get started and where industry leaders want to get involved. We're growing fast, with new events planned across the UK and internationally, and we believe good work happens when brilliant people collaborate, challenge each other and enjoy what they do. WHO WE ARE LOOKING FOR:You're energetic, ambitious and you love a target. You get a real buzz from being successful, and you're comfortable picking up the phone or talking to people face to face at our events.You're creative and always thinking about how to make the next campaign better. You know that past attendees are our best advocates, and you're happy to keep those relationships warm and turn interest into bookings. THE ROLE:Run Campaigns That Bring People InRun email campaigns that drive delegate bookings and visitor registrations, using HubSpotCreate social posts and adverts for organic and paid campaignsDesign simple graphics and banners in Canva, in line with brand guidelinesWrite copy for emails, social, web pages and blogs in our brand voiceBuild and manage audience data, including past attendee and delegate listsResearch your audience and the hot topics in their industriesWin Back and Win Over DelegatesCall past attendees, lapsed delegates and warm prospects with personal outreachRemind people why they loved the event, tell them what's new this year, and turn interest into bookingsFollow up with tailored emails, booking links and offersHandle inbound delegate enquiries by phone and email, and make every customer's experience a good oneSpot group bookings and upgrade opportunities to premium passes and packagesMeasure and Feed BackReport on campaign performance: open rates, social engagement, registrations and delegate sales by channelKeep accurate records of conversations and bookings in HubSpotShare what customers tell you so we can shape our messages, offers and pricingWork as One TeamWork closely with marketing, sales, content and operations so every campaign and conversation is working towards the same goalsSupport the team onsite at our eventsABOUT YOU:Essential:Energy, enthusiasm and a genuine drive to succeedAn interest in marketing and a willingness to keep learning about our events, industries and audiencesA creative, proactive approach to campaignsExcellent written and verbal communicationConfidence on the phoneMotivation from targets and from seeing the results of your workResilience, and the ability to bounce back quickly from a "no"Strong organisation and attention to detail across campaigns, data and follow-upsGood working knowledge of Microsoft ExcelAn agile mindset and a taste for fast-paced workDesirable:Some marketing experience from a previous role, internship or placement, such as email or socialCustomer-facing, telemarketing or target-driven experienceExperience with CRM systems, ideally HubSpotExperience of events, conferences or B2B marketingWe do not usually offer sponsorship for this roleCloserStill Media reserves the right to request a DBS or credit check should the role require it.DIVERSITY AND INCLUSION:CloserStill Media embrace diversity in all its forms and are committed to continuing to develop a diverse and inclusive environment that encourages collaboration and innovation. We are an equal opportunity employer. All applicants will be considered for employment based on merit without attention to age, ethnicity, religion or beliefs, sexual orientation, gender identity, family or parental status or disability status.We are committed to ensuring an inclusive and accessible recruitment process. If you require any reasonable adjustments at any stage, don't hesitate to get in touch with our HR team at [email protected].