Marketing Manager – ROAR B2B

Location: London Bridge (hybrid)Reports to: Senior Marketing LeadWHO WE ARE:ROAR B2B is part of CloserStill Media. We're the team behind some of the UK's most important industry events, from the Environmental Services & Solutions Expo and Naidex to B2B Marketing Live. We bring together decision-makers, innovators and problem-solvers across Environment, Healthcare and Business Technology.Our events aren't just about networking. They're where real solutions get started and industry leaders want to be involved. We're a multi-platform events and publishing business, growing fast, with new events planned in the UK and internationally. We're committed to a vibrant, inclusive culture where brilliant people collaborate, challenge each other and enjoy what they do WHO WE ARE LOOKING FOR:You're a digitally savvy marketer who owns strategy and delivery from first plan to final result. You're analytical and data-led, you test and optimise relentlessly, and you bring creative flair and exceptional attention to detail.You combine strategic thinking with hands-on delivery. You're a natural team player who also knows how to lead, mentor and hold a team to high standardsTHE ROLE:Set the StrategyBuild marketing strategies for your portfolio of events and platforms, in line with business objectivesBase everything on clear customer segmentation and a strong understanding of what drives visitors and exhibitorsWork with show teams to plan exhibition and awards campaigns that hit strategic goalsBuild operational plans and keep the team to deadlines and budgetsRun Multi-Channel CampaignsPlan and deliver campaigns across email, digital, social, print, direct mail, PR and eventsDrive visitor registrations, inbound leads and new exhibitor opportunitiesOwn persona development, messaging and the content calendarLead digital activity including SEO, PPC, social and emailOwn the DataUse campaign dashboards daily, and recommend changes based on what they tell youAnalyse trends over time to build more effective campaignsShare insight with sales and event teams to drive revenueMake sure data governance and management policies are followedCollaborate and Support the TeamWork closely with colleagues across the marketing team, share knowledge and best practice, and help build a collaborative, high-performing cultureChampion testing and metrics-driven decisions, and share what works across ROARDirect the design and production of all marketing collateral, and make sure everything is proofed and on brandManage Partners and BudgetsDevelop and manage marketing budgets and trackersAppoint and manage suppliers and agencies against agreed KPIsIdentify media and industry partners that give maximum exposure at the lowest costBuild strong relationships with sponsors, exhibitors and key stakeholdersABOUT YOU:Essential:3+ years' marketing experience, ideally in events or a related fieldA track record of designing and delivering complex, integrated, multi-channel campaignsStrong analytical skills, with a history of testing and optimisationIn-depth knowledge of digital marketing tools, including analytics and reportingProficiency in CRM and marketing automation toolsExcellent written and verbal communication, with strong copywriting skillsExceptional organisation, with the ability to prioritise multiple deadlinesConfidence supporting and mentoring othersA creative approach and exceptional attention to detailDesirable:A degree in Marketing, Business, Communications or a related field, or equivalent experienceExperience marketing B2B trade shows or exhibitionsExperience with HubSpotWorking knowledge of environment, healthcare or business technology sectorsWe do not usually offer sponsorship for this role.CloserStill Media reserves the right to request a DBS or credit check should the role require it.DIVERSITY AND INCLUSION:CloserStill Media embrace diversity in all its forms and are committed to continuing to develop a diverse and inclusive environment that encourages collaboration and innovation. We are an equal opportunity employer. All applicants will be considered for employment based on merit without attention to age, ethnicity, religion or beliefs, sexual orientation, gender identity, family or parental status or disability status.We are committed to ensuring an inclusive and accessible recruitment process. If you require any reasonable adjustments at any stage, don't hesitate to get in touch with our HR team at [email protected].