Business Development Representative

Apply today to join Coreforce, where your Business Development expertise makes a real impact.

Join Our Team as a Business Development Representative

Company: Coreforce
Location: Atlanta, GA
Job Type: Full-time
Salary: $50,000 – $60,000 base salary plus commission (OTE:$80k-85k)

Company Overview:
Coreforce is an innovative technology company providing public safety organizations a comprehensive technology suite from dispatch to the courtroom. Coreforce delivers integrated technology designed to support public safety entities, regardless of organizational size. ​ Our products - body cameras, in-car videos, mobile routers, and digital evidence systems- help public safety officers and first responders save lives, strengthen community trust, and enhance accountability.

Business Development Representative - Build Your Career with Purpose

Join Coreforce and use your business development skills to support innovative technology that strengthens communities.

Why Youll Love Working Here:

- Flexible hybrid schedule.

- Free chef-inspired lunch Monday-Thursday.

- 15 PTO days + floating holiday.

- Competitive benefits: medical, dental, vision, 401(k). We provide 401(k) matching per the terms of the 401(k) plan.

- Annual bonus.

- Tuition reimbursement.

- Career growth in a fast-growing, mission-driven company.

- Collaborative, purpose-driven culture.

Responsibilities:

Strategic Outbound Prospecting and Lead Generation (70%)

- Generate new leads through cold calling or cold emailing with a focus on developing new relationships that develop into leads.

- Conduct independent research to identify, evaluate, recommend and prioritize high-value accounts based on market trends, organizational structure, and ideal customer profile alignment.

- Nurture leads that were generated by cold efforts and turning them into opportunities. Develop and execute customized, multi-channel outreach strategies (phone, email sequences, social media, networking platforms) to engage potential clients.

- Exercise discretion in selecting which agencies, contacts, and opportunities to warrant escalation or continued nurturing.

Inbound Lead Management (30%)

- Own the development and management of a robust pipeline of Sales Qualified Leads (SQLs), ensuring each opportunity aligns with organizational revenue goals.

- Independently evaluate inbound inquiries from digital marketing, events, referrals, and campaigns.

- Assess urgency, potential impact, organizational alignment, and sales readiness using established—and evolving—qualification frameworks.

- Independently determines the prioritization of territories, agencies, and decision-makers.

- Exercises Judgement in developing outreach strategies tailored to operational challenges with the public safety and government sectors.

Consultative Qualification & Needs Analysis

- Apply a consultative approach to identify prospect challenges and operational goals.

- Use professional judgment to assess qualification criteria, including need, timing, budget, and business fit.

- Tailor product education and solution positioning based on industry and use-case complexity.

- Evaluate decision-making hierarchies within organizations to determine opportunity pathing and next steps.

- Research high value agencies to analyze procurement cycles and operational needs.

- Participate in forecasting meetings.

Cross-Functional Collaboration

- Work closely with Business Managers, Account Executives, Marketing, and internal stakeholders to ensure smooth and strategic handoffs of qualified opportunities.

- Provide continuous feedback to Marketing on messaging effectiveness, lead quality, and campaign alignment.

- Share insights with Sales and Product teams regarding prospect pain points, unmet needs, and industry trends.

- Participate in sales strategy meetings to support improvements to targeting, outreach methods, and pipeline development processes.

Systems, Reporting & Process Optimization

- Maintain comprehensive and accurate records of prospect interactions, qualification criteria, and opportunity outcomes in HubSpot CRM.

- Analyze outreach and pipeline metrics weekly to identify patterns, optimize workflows, and enhance overall conversion performance.

- Offer recommendations for improving outreach processes, messaging sequences, lead scoring criteria, and sales enablement tools.

- ## Support pilot testing of new strategies, tools, and campaigns, and present insights to leadership based on outcomes.

Qualifications

- 1+ years of experience in B2B sales, business development, lead generation, or a customer-facing professional role is required. Experience in public safety or GovTech is preferred.

- Knowledge of outbound prospecting practices, account-based strategies, and lead scoring methodologies is preferred.

- Demonstrated ability to take initiative and work independently while exercising mature judgment and decision-making skills.

- Strong communication skills (written and verbal) with the ability to influence and engage decision-makers across multiple levels.

- Proven ability to exercise independent judgment, manage competing priorities, and make informed decisions in fast-paced environments.

- Strong organizational skills with meticulous attention to detail and follow-through. Ability to perform under pressure and against tight deadlines.

- Strong customer service orientation with the ability to build relationships with prospects and internal departments.

- Experience using CRM platforms such as HubSpot or Salesforce and comfort with modern sales technology.

- Must be proficient with Microsoft Office Suite.

- Travel: Occasional travel for team meetings, training sessions, or industry events as needed.

- Other duties as assigned.

Preferred Qualifications

- GovTech, Public Safety, Law Enforcement, Corrections, or Justice-related technology sales

- SaaS and subscription-based software sales environments

Coreforce is an equal opportunity employer committed to diversity and inclusion.