About this role
Meta is seeking a highly motivated Product Communications Manager to create awareness and excitement for WhatsApp, one of the world's most widely used messaging platforms. In this role, you will shape how WhatsApp's product innovations are communicated to media, policymakers, and the public, supporting our go-to-market efforts that tell the story of how we are connecting people and businesses everywhere. The ideal candidate is someone who is passionate about technology and business, brings creativity, and writes well. This individual should have a track record of planning and executing announcements, working closely with earned media (reporters and creators), advising and/or executing on social media campaigns, and working cross-functionally across product, marketing, and partners.
Responsibilities
Develop and execute external communications strategies that advance WhatsApp's reputation across consumer, business, and policy audiences
Build and maintain relationships with technology, business media, and creators
Craft compelling narratives around WhatsApp product launches, platform milestones, and business messaging growth
Prepare spokespeople for media interviews, press events, and public appearances by developing briefing materials, talking points, and Q&A documents
Lead proactive and reactive media relations efforts, including drafting press releases, pitches, statements, and op-eds
Think through integrated communications across all channels, including owned, earned and social
Help shape the tone for WhatsApp to create messaging and tactics that will resonate with target audiences
Work directly with Product and Marketing to shape how they can help advance our campaign or narratives
Create content such as key messaging, blogs, pitches, and other creative materials that evangelize various announcements and milestones
Lead press events, prepare spokespeople, and create briefing materials
Collaborate across multiple functions including engineering, product, marketing, content, and communications
Implement AI tooling into daily workflows to drive efficiency and speed of impact
Qualifications
6 years of experience in technology communications or a related field
Experience developing and executing communications strategies for consumer technology products or platforms with large-scale user bases
Experience managing media relations, including proactive pitching and reactive issues management for complex or high-profile topics
Experience writing and editing a range of communications materials including press releases, media pitches, executive talking points, and briefing documents
Experience collaborating with cross-functional partners including product, legal, and policy teams to align messaging and execute communications plans Experience in communications for messaging or platform-related products with global audiences across multiple markets
Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
Demonstrated use of AI tools to improve communication workflows, content development, or media monitoring processes
Experience managing communications around product launches in international or emerging markets