About this role
As a part of the broader Apple TV marketing organization, our team's purpose is to build big word of mouth, conversation, fandoms, and love for our brand, titles, sports, and talent.
This role drives Apple TV content creator, influencer, and social talent work to connect our sports offering to culture through trusted voices.
You are an advanced professional and extraordinary leader who is highly plugged into the internet and popular culture. You keep a finger on the pulse of conversation across sports, athletes, entertainment, pop culture, and brands, and you know what it means to listen, participate, and spark thoughtful discussions with fans through content creation.
This role supports creator and influencer programs across the Apple Sports slate (the US home of F1, MLS, and MLB Friday Night Baseball) driving creator programs and content series that bring audiences to Apple TV to watch live sports. You’ll work closely with the broader Creator team, executing and evolving creator-led formats that build word of mouth and fandom around our live sports programming.
As a part of the broader Apple TV Social Marketing team, you support the strategy and execution of creator-driven content, working across internal creative partners and agencies to ensure creator output reflects our sports storytelling and platform strategy.
Minimum Qualifications
Minimum of 5 years of experience in creator, social, or talent marketing, with knowledge of and success in the entertainment industry, sports, and/or highly consumer-centric brands in the social space
Working knowledge of the creator and influencer landscape, with direct experience supporting creator or influencer content and relationships
Ability to leverage data and intuition to inform content that gets people talking; develops insights to inform decision-making
Knows what content, creative, and formats work across various social platforms
Clear communicator, able to gain alignment from others in sensitive situations without damage to the relationship
Cross-functionally collaborative; able to build relationships across a highly matrixed marketing organization
Highly driven and proactive, able to prioritize with support and move work forward in a fast-paced, fluid, and ambiguous environment with competing deadlines
Stays curious and looks for thoughtful ways to improve the work, identifying connections or ideas others may have missed
Comfortable operating under general supervision, seeking guidance and acting on clear direction with limited oversight
Preferred Qualifications
A storyteller and creative with a cutting-edge understanding of internet culture, meme ecosystems, and zeitgeist content, and the ability to connect that instinct to real ROI
Experience leading social marketing for sports properties, leagues, or live sports programming at a streaming service, studio, broadcaster, or league
Clear, effective communicator and strong creative collaborator. You pitch with conviction and clarity, read the room, balance confidence with humility, and bring peers and stakeholders along on the journey
Highly driven self-starter with an excellent sense of prioritization and the ability to move large amounts of work forward in a fast-paced, fluid environment
Experience working directly with talent, athletes, creators, and league and team partners. You bring the right creative energy and the right level of professionalism and discretion to those relationships
Adept at taking accountability without having direct control and using influence without authority
Cross-functionally excellent. You build strong, trusted relationships and work effectively across a highly matrixed marketing organization
Demonstrates learning agility and embraces change, evolving alongside the organization and the platforms