Assistant Brand Manager

At KFC, we pride ourselves on being original. We even named our recipe after it. But for us, the answer to the question is simple. Be You. Everyone at KFC is different. Unique. It’s what makes us special - Our people, The Originals. And we welcome you to join us. Bring your individuality to the table. Bring your grit and energy. Bring your spirit. Your story. Your drive and your passion. Bring it. Every piece of you. Even the parts you don’t like. Because we value our people no matter what. We’ll feed your potential and we’ll support you; to be your best self, to make a difference, and have fun. Together, we can be part of something truly extraordinary. All you have to do, is Bring it.

This role requires you to support KFC South Africa’s brand and commercial growth by translating brand strategy into strong customer-led campaigns, product and value initiatives, and market activations. The role supports the Brand and Senior Brand Managers in turning consumer and cultural insight into high-quality execution, while coordinating agencies and cross-functional teams to deliver activity that builds brand equity, drives customer behavior and supports commercial performance.

Education:
•Bachelor’s Degree in Marketing, Business Management, Communications or a related field.
•Postgraduate qualification advantageous but not required.

Experience:
•Approximately 2 to 3 years' relevant marketing or brand experience, ideally within FMCG, QSR, retail, consumer goods or another fast-paced consumer environment.
•Exposure to the development and execution of integrated marketing campaigns.
•Experience supporting a campaign, product launch, promotion or innovation from brief through to execution.
•Exposure to digital and social marketing and content development.
•Comfortable working with basic commercial data, dashboards, presentations, budgets and trackers.
•Experience working with agencies and multiple internal stakeholders advantageous.
•Exposure to consumer research and insight development advantageous.

Capabilities & Skills:
•Customer orientation: Understands customer needs and can bring the customer perspective into marketing decisions.
•Brand understanding: Good understanding of brand positioning, distinctive assets and consistent brand execution.
•Creative judgement: Able to assess whether work responds to the brief, feels relevant to the customer and is appropriate for the channel.
•Commercial curiosity: Developing understanding of how marketing decisions affect sales, transactions, margin, product mix and brand performance.
•Analytical thinking: Comfortable interpreting data, research and customer feedback and turning these into practical observations.
•Digital & social fluency: Good understanding of major digital and social platforms and how customers engage with brands across them.
•Project management: Strong organizational skills with the ability to coordinate multiple timelines, stakeholders and deliverables.
•Agency coordination: Able to work effectively with creative, media and specialist agency partners.
•Communication: Clear written, verbal and presentation skills.
•Cultural curiosity: Strong interest in South African consumers, culture, food, entertainment and emerging trends.
•Learning agility: Curious, receptive to feedback and able to learn quickly from both successes and failures.
•Execution discipline: Strong attention to detail, follow-through and personal accountability.
•Collaboration: Builds constructive relationships and works effectively across functions.
•Bias for action: Takes initiative, solves problems and keeps work moving.