Marketing Manager: Value & Signature

At KFC, we pride ourselves on being original. We even named our recipe after it. But for us, the answer to the question is simple. Be You. Everyone at KFC is different. Unique. It’s what makes us special - Our people, The Originals. And we welcome you to join us. Bring your individuality to the table. Bring your grit and energy. Bring your spirit. Your story. Your drive and your passion. Bring it. Every piece of you. Even the parts you don’t like. Because we value our people no matter what. We’ll feed your potential and we’ll support you; to be your best self, to make a difference, and have fun. Together, we can be part of something truly extraordinary. All you have to do, is Bring it.

This role requires you to lead the strategic and commercial growth agenda for KFC South Africa’s Value & Signature portfolios, setting clear portfolio choices and ensuring marketing, innovation and investment plans strengthen customer relevance, brand equity and sustainable commercial performance.
The role leads the team responsible for translating these choices into integrated plans and partners with specialist functions and cross-functional teams to deliver against KFC South Africa’s growth ambitions.

Education:
Bachelors Degree in Marketing, Business Manager or related fields
Post Graduate Qualification essential
MBA highly Preferred

Experience:
•Approximately 7 to 10 years of progressive marketing and brand management experience, preferably within FMCG, QSR, retail or another fast-paced consumer business.
•Strong experience leading brands, portfolios, categories or significant customer propositions with clear commercial accountability.
•Demonstrated ability to translate consumer insight and commercial performance into clear strategic choices and growth plans.
•Experience leading major integrated campaigns, innovation and portfolio initiatives from strategy through to in-market performance.
•Strong understanding of portfolio management, pricing, value, innovation and customer proposition development.
•Experience managing and prioritising significant marketing investment.
•Strong commercial understanding and experience influencing sales, transactions, margin and broader P&L outcomes.
•Proven experience leading and developing marketing talent.
•Experience influencing senior cross-functional stakeholders and presenting strategic and investment recommendations to senior leadership.
•Experience working effectively with creative, media and specialist agency partners.

Capabilities:
•Commercial judgement: Strong understanding of the relationship between customer behaviour, pricing, product mix, marketing investment, sales, transactions, margin and long-term value.
•Consumer & cultural intelligence: Ability to translate changing customer needs, culture and competitive dynamics into meaningful business opportunities.
•Brand & creative leadership: Strong judgement on propositions, brand building and creative work, with the ability to set a high standard without taking over day-to-day execution.
•Innovation leadership: Ability to identify growth opportunities, prioritise innovation and make disciplined decisions on what to test, scale, optimise or stop.
•Marketing effectiveness: Ability to set meaningful success measures, evaluate performance and make informed investment choices.
•Strategic decision making: Ability to simplify complexity, make trade-offs and establish clear priorities.
•Enterprise influence: Ability to align senior leaders, franchise partners and cross-functional teams behind strategic choices.
•People leadership: Ability to coach, challenge and develop high-performing marketing teams.
•Digital, data & AI fluency: Sufficient understanding of modern marketing capabilities to set expectations, identify opportunities and partner effectively with specialist leaders, without being the functional owner of those disciplines.
•Execution leadership: Ability to create clarity, accountability and pace through teams while maintaining focus on the highest-value priorities.