About this role
Description
Amazon Now is seeking a strategic, data-driven Marketing leader to drive customer growth and acquisition at scale. This role sits at the intersection of lifecycle marketing, product marketing, and growth strategy owning the end-to-end marketing strategy that converts visitors into settled, high-frequency shoppers on Amazon Now.
You will be responsible for translating a multi-year customer growth plan into executable marketing programs across acquisition, settlement acceleration working cross-functionally with the Media, Analytics, and Creative teams.
Key job responsibilities
1. Own marketing strategy for accelerating customer acquisition for Amazon Now.
2. Define and execute cohort-level marketing programs for Prime & Settled, Non-Prime Settled, Unsettled and NAC segments with distinct messaging, media, and offer constructs.
3. Lead GTM and marketing for consumer-facing narratives and activations to drive acquisition & settlement.
4. Own the welcome offer roadmap (cashback + other programs to accelerate Now adoption amongst customers.
5. Create compelling strategic input docs (OP1/OP2, 3YF marketing inputs, investment cases) quantifying marketing contribution.
Basic Qualifications
- 6+ years of professional non-internship marketing experience
- 7+ years of developing and managing acquisition marketing or channel programs experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience developing and executing campaigns across a multitude of timezones and languages
Preferred Qualifications
- Experience driving direction and alignment with large cross-functional teams and agency partners
- Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.