Sr. Marketing Manager, CN Amazon ads Brand Marketing Team

Description

Amazon Ads helps brands design ad experiences that delight customers and deliver meaningful results. With 300+ million worldwide active customer accounts, and first-party insights based on shopping, streaming and browsing signals, brands can craft relevant campaigns that enhance customer experiences. Our solutions on Amazon.com, services like Prime Video, Twitch, IMDb TV, Alexa, Amazon Music, and partnerships with third-party publishers and exchanges make Amazon Ads the ultimate amplifier for brands to reach the right audiences in the right places, both on and off Amazon.

In 2017, we stood up a team in China to drive the awareness, activation, and continued success of China-based sellers advertising in marketplaces worldwide (North America, Europe, and Asia Pacific) via marketing channels, seller education, and business marketing. We are looking for an experienced, highly motivated, Sr. Marketing Manager to drive strategic event and Brand Marketing Campaigns for Amazon Ads China. The Sr. Marketing Manager will be accountable for GTM strategy and content creation, with programmatic approach to serve the dynamic customer needs. This person will also work internally in a cross-functional manner, collaborating with teams across Amazon Ads to identify our audience needs and turning it into scalable marketing programs through suitable social content and channels. Lastly, the Sr. Marketing Manager will own testing and measurement, optimizing for what drives performance and reporting the impact of brand marketing on the brand awareness to help business growth.

Key job responsibilities
 GTM Strategy Development: Based on customer needs and understanding, design and execute a year-round customized GTM strategy to elevate Amazon ads brand visibility, educate audiences on product features, and drive brand engagement.
 Product-Centric Storytelling: Translate Amazon ads. products details into customer relatable, shareable narratives that resonate with target audiences and align with brand voice.
 Social Platform Talents Matrix and Content Creation: Select impactable influencers and produce high-quality content (e.g. posts, videos) optimized for public social channels (e.g., Red, Douyin, Blibli, Weibo) to amplify our brand campaign impacts and enhance brand loyalty.
 Campaign Management and Execution: As the project lead, collaborate with cross-teams to develop integrated campaigns that enhance Amazon ads brand message and market differentiators.
 Trend Utilization: Monitor public social media trends, platform algorithms, 2B KOLs/Influencers and customer insights to adapt content strategies and media/KOLs metrics for maximum reach and impact.
 Performance Analytics: Track GTM performance metrics (touch points, engagement, exposure etc.) and refine strategies based on data-driven insights.
 Brand Consistency: Ensure all social facing content adheres to brand guidelines and maintains a unified tone across all channels.

Basic Qualifications

- Bachelor's degree
- Experience developing cross-functional relationships with product, consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions
- Experience leading creative development of innovative creative from concept to delivery
- Experience managing multiple projects and meeting aggressive deadlines
- Experience presenting creative concepts effectively to senior executives

Preferred Qualifications

- Experience managing creative (internal team of designers, copywriters, external agencies and freelancers)

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