Shopper Marketing Manager - Sports & Fitness

Shopper Marketing Manager - Sports & Fitness
London
Up to £60k basic, bonus & benefits

We're working with an exciting, fast-growing international FMCG business that is looking to appoint a talented Shopper Marketing Manager to support its continued growth in the UK market.

This is a fantastic opportunity to join an ambitious, brand-led organisation with a strong market presence and exciting plans for further expansion.

As Shopper Marketing Manager, you'll play a pivotal role in bringing the company's brands to life at the point of purchase, developing impactful shopper marketing campaigns, driving in-store visibility and delivering engaging activations across multiple retail channels.

Working closely with the Sales and Marketing teams, you'll take ownership of the UK shopper and trade marketing agenda, collaborating with international colleagues to ensure activity is aligned with wider brand and commercial objectives.

This role would suit a commercially minded, creative and hands-on shopper marketing professional who thrives in a fast-paced environment and enjoys seeing their ideas come to life.

Key Responsibilities

- Shopper & Trade Marketing Strategy: Develop and deliver annual shopper marketing and in-store activation plans, translating brand and commercial objectives into impactful campaigns across multiple channels.
- POS Development & Execution: Take ownership of point-of-sale strategy, including the development, production and distribution of engaging materials that maximise brand visibility and shopper engagement.
- In-Store Activation: Plan and execute shopper campaigns, promotional initiatives and trade marketing activities, working closely with commercial teams to maximise impact and drive sales.
- Brand Visibility: Identify opportunities to enhance brand presence across key retail environments, ensuring consistent and effective execution at the point of purchase.
- Events & Experiential Activity: Support the planning and delivery of promotional events, demonstrations, exhibitions and trade shows, ensuring strong brand representation.
- Cross-Functional Collaboration: Partner closely with Sales, Marketing and international teams to align shopper marketing initiatives with wider business priorities.
- Agency & Supplier Management: Build and manage relationships with external agencies, suppliers and production partners to ensure campaigns and materials are delivered effectively.
- Sales Support: Equip commercial teams with the tools, materials and activation plans needed to support customer relationships and deliver successful in-store execution.

We're looking for a proactive, commercially focused individual who combines strong shopper marketing expertise with a genuine passion for building brands.

You'll be comfortable taking ownership of projects from concept through to execution, balancing strategic thinking with a hands-on approach.

To be successful, you'll ideally bring:

- At least 5 years' experience in shopper marketing, trade marketing or a closely related role within FMCG .
- A proven track record of developing and delivering successful in-store activation campaigns and POS initiatives.
- A strong understanding of the UK retail landscape and how shopper marketing can influence purchasing decisions.
- Experience working collaboratively with Sales and Marketing teams to deliver commercial objectives.
- Excellent project management and organisational skills, with the ability to manage multiple priorities.
- Experience managing external agencies, suppliers and production partners.
- Strong communication and stakeholder management skills.
- Commercial awareness and confidence managing budgets and campaign expenditure.
- Proficiency in PowerPoint and Excel.
- A full UK driving licence.
- A proactive, solutions-focused mindset and the confidence to work independently.

What's on Offer?

- The opportunity to join a high-growth international FMCG business with ambitious plans for the UK market.
- A highly visible role with genuine ownership of shopper and trade marketing activity.
- The chance to work with established brands and contribute directly to their continued success.
- Close collaboration with experienced commercial and marketing professionals.
- An entrepreneurial, fast-moving environment where creativity, initiative and fresh ideas are encouraged.

Excellent opportunities to make an impact and develop your career as the business continues to grow.

REF. 8XR797VV

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