Senior Executive, Digital Growth (MarTech and Customer Journey)

Key Responsibilities:

1. Campaign and Journey Implementation

- Configure, test and launch customer journeys and campaigns on marketing automation platforms.

- Support communications across one or more digital channels, such as email, push notifications, SMS or web personalisation.

- Translate approved campaign requirements into practical platform configurations, working with internal teams and agency partners where needed.

- Perform pre-launch checks and support troubleshooting to ensure campaigns are delivered accurately and on time.

2. Customer Journey Optimisation

- Support the implementation and ongoing improvement of customer journeys using platforms such as Salesforce Marketing Cloud, Braze or similar tools.

- Review journey touchpoints, customer responses and conversion performance to identify practical areas for improvement.

- Execute approved changes and test-and-learn initiatives, then document results and key learnings.

- Develop an understanding of how data, content, timing and channel selection influence the customer experience.

3. Audience Data and Quality Assurance

- Use basic-to-intermediate SQL to size audiences, validate data and support campaign segmentation.

- Configure or review audience selections and data outputs, with guidance for more complex requirements.

- Follow established maker-checker, data governance and PDPA procedures throughout campaign planning and delivery.

- Identify data issues, document findings and work with the relevant team or agency to resolve them.

4. Performance Monitoring and Analysis

- Track agreed campaign and journey metrics, including delivery, engagement and conversion performance.

- Use analytics and platform reports to identify trends, implementation issues and optimisation opportunities.

- Prepare clear performance summaries and recommend practical improvements.

- Support the measurement of approved tests and monitor the impact of implemented changes.

5. Collaboration and Delivery Coordination

- Gather and document campaign and journey requirements with business, marketing, data, acquisition and platform teams.

- Coordinate campaign build, testing and deployment activities, and provide clear progress updates.

- Work with agency partners to support timely and quality delivery.

- Escalate risks, dependencies and issues promptly, and contribute ideas that improve customer engagement and commercial outcomes.

Key Performance Indicators:

• Timely and accurate configuration, testing and launch of campaigns and journeys.

• Accuracy of audience data, campaign setup and required quality checks.

• Quality of performance monitoring, optimisation recommendations and implementation support.

• Reliability, attention to detail and effective coordination with internal teams and partners.

Qualifications and Skills:

Essential: 2–4 years of relevant experience in CRM, marketing operations, MarTech, digital journey implementation or campaign automation. Candidates with strong transferable technical experience are welcome.

• Hands-on experience using at least one CRM, campaign management or marketing automation platform such as Salesforce Marketing Cloud, Braze or a similar platform.

• Basic-to-intermediate SQL skills and comfort working with customer or campaign data.

• Experience supporting campaign delivery, customer journeys or marketing operations, with an interest in developing deeper technical skills.

• Analytical and problem-solving ability, with attention to detail and a willingness to investigate issues. Able to use data and data analytics tools to inform decision making.

• Ability to organise tasks, follow established processes and deliver work reliably.

• Clear communication skills and the ability to collaborate with internal teams and external partners.

Desirable, but not required: Familiarity with web and data development languages such as HTML/CSS, JavaScript, Python or data modelling. Experience in one or more of these areas is an advantage; applicants are not expected to have all of them.

What You Will Gain:

• Hands-on exposure to marketing automation, customer data, analytics and digital journey development and optimisation.

• Mentorship and training, with opportunities to progressively take ownership of more complex journeys and optimisation initiatives.

• A hybrid work arrangement with flexibility to work remotely and onsite in Singapore.