Social Media Strategy & Digital Content Manager

HilltopHoldings is looking to hire a Social Media Strategy & Digital Content Manager. This position leads social media strategy and social-first content for Hilltop Holdings, PlainsCapital Bank and HilltopSecurities, turning business priorities and stories from across markets and lines of business into recurring series, employee voices, and platform-native video. It also extends social content to location listings and review profiles and supports agency campaigns, strengthening how Hilltop’s companies are found on social platforms, in search, and in AI-generated answers.

- Bachelor’s degree in marketing, communications, journalism, or a related field, or equivalent experience

- 5+ years of social media or digital content experience with demonstrated ownership of strategy and results

- Excellent writing, editing, and storytelling skills; portfolio of writing, social, and video samples required

- Hands-on video production and editing skills; Adobe Premiere Pro, After Effects, Photoshop, or Canva strongly preferred

- Familiarity with Adobe suite; experience with Adobe Express preferred

- Working knowledge of generative AI tools and how social content, listings, and reviews influence search and AI discovery

- Experience with social management and analytics tools, GA4, and UTM tagging; Meltwater strongly preferred

- Experience with project management tools such as Wrike preferred

- Experience managing editorial calendars, multiple stakeholders, and agency partners across concurrent projects

- Excellent communication skills and the ability to influence at all levels and represent the Company positively

- Ability to adapt to changing priorities and tight deadlines

- Proficiency in Microsoft Office

- Willingness to travel regularly within the local and Texas market footprint, including occasionally early mornings, evenings, or weekends, and to transport some video equipment

- Preferred: financial services or regulated-industry experience, advertising compliance familiarity, and listing management platform experience

The above statements are intended to describe the general nature and level of work being performed by individuals in, or assigned to, the above position and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required and may be changed at the discretion of the Company.