Sr. Associate Manager, Digital Customer Data and Engagement Solutions

About the Role

The Sr Associate Manager, Digital - Customer Data & Engagement Solutions is a senior individual contributor and technical leader within Customer Data & Solutions. The role owns the connection between customer data, identity, decisioning, and activation, turning complex data and engagement requirements into scalable, activation-ready solutions across CRM, lifecycle, loyalty, and personalization use cases.

This role is accountable for solution direction, data readiness, and activation patterns - not simply execution. The Sr Associate Manager partners across Data Engineering, Middleware, Analytics, Lifecycle, Loyalty, Product, and agency/platform partners to identify gaps early, establish repeatable patterns, and move work from ambiguous request to reliable production capability.

Is This You?

- 8+ years of experience in customer data, marketing technology, CRM/lifecycle, digital solutions architecture, or related enterprise technology environments.

- Hands-on experience with customer engagement platforms (Braze preferred) and the ability to connect data, segmentation, orchestration, and channel execution.

- Strong working knowledge of CDP / customer data architecture, data modeling, SQL, data quality, event schemas, APIs / middleware, identity resolution, consent, and data governance.

- Experience designing or troubleshooting data flows across warehouse/CDP, activation platforms, and downstream measurement or decisioning environments.

- Ability to evaluate data readiness and feasibility, identify the appropriate owner, and distinguish scalable product/platform solutions from one-off implementations.

- Experience supporting personalization, experimentation, AI decisioning, or automation workflows and translating outputs into activation-ready solutions.

- Proven ability to independently lead multiple concurrent initiatives in a fast-paced, cross-functional enterprise environment.

- Strong communication, influence, and documentation skills with the ability to simplify complex technical topics for business and technical audiences.

- Bachelor's degree in Computer Science , Information Systems, Business, Marketing, or a related field (or equivalent experience).

Preferred Experience

- Snowflake, Hightouch , Adobe Experience Platform, Salesforce Marketing Cloud, Tealium, AWS, Redshift, or comparable CDP / customer data ecosystems.

- Experience with loyalty, offer, or identity platforms and cross-system customer data integrations.

- Experience establishing activation governance, QA frameworks, operating models, or reusable solution patterns in a complex enterprise environment.

Salary Range: $120,000 to $140,000 annually + bonus eligibility. This is the expected salary range for this position. Ultimately, in determining pay, we'll consider the successful candidate’s location, experience, and other job-related factors.