Senior Manager, Commercial CRM

We made history and now we work to transform the future – for our customers, our communities and our families. You'll see your work on the road every day, helping people move freely and pursue their dreams. At Ford, you can build more than vehicles. Come build what matters.

Our Marketing, Sales & Service organization advances the Ford reputation as a visionary vehicle and mobility services company and helps deliver a trusted customer experience. Use your marketing, sales and service expertise to turn data-driven insights into innovative solutions that enhance sales and customer loyalty. Join us and be the eyes, ears and voice of Ford.

In this position...

- At Ford Motor Company, we believe that freedom of movement drives human progress. Within U.S. Commercial MarComms and Ford Pro, we are dedicated to delivering an unmatched, always-on ecosystem of commercial vehicles, software, charging, and service solutions that maximize uptime, lower total cost of ownership (TCO), and accelerate productivity for commercial and fleet customers of all sizes.
- The Senior Manager, Commercial CRM – Ford Pro is the CRM leader accountable for setting and championing the near- and long-term strategy, roadmap, and business case for Ford Pro's customer relationship marketing program, the always-on direct channel that reaches commercial and fleet customers and prospects at every stage of their lifecycle.
- This leader translates marketing and Ford Pro business strategy into a multi-year CRM vision spanning Vehicles, Service, Software, Charging, and Financing, and turns it into campaigns, offers, and journeys that drive measurable business results, including repair orders, vehicle sales, software subscriptions, and attributed revenue.
- Reporting into U.S. Marketing, this role owns the strategic "why" and "where next" for Ford Pro CRM, while leading and developing the team and agency partners responsible for day-to-day campaign execution, audience management, and optimization.
- This is a people-leadership and strategy role: you will set direction, secure investment, define success, and build and mentor a high-performing team.

You'll have...

- Bachelor's degree in Marketing, Business, Information Systems, or equivalent practical experience.
- 8+ years of progressive experience in CRM, lifecycle, or direct marketing, with significant experience within complex enterprise environments, including people leadership of marketing teams.
- Proven experience setting and executing a multi-year CRM strategy and roadmap, including building business cases and securing executive-level investment.
- Strong strategic and working knowledge of enterprise martech ecosystems (Salesforce, Adobe), sufficient to guide platform strategy and evaluate tradeoffs.
- Deep understanding of customer lifecycle strategy, audience segmentation, personalization, consent management, and email deliverability across complex, multi-product portfolios.
- Demonstrated ability to lead, develop, and retain high-performing teams and to direct agency partners.
- Working knowledge of commercial fleet segments (SMB, Regional/Vocational, Enterprise, Municipal/Government) and how their needs shape CRM strategy.
- Strong executive presence and communication skills, with a track record of influencing senior leadership and cross-functional stakeholders.
- Analytical and financially literate, able to connect campaign performance to business results and translate data into strategic recommendations and resourcing decisions.

Even better, you may have...

- Commercial automotive, fleet management, B2B SaaS, or dealer-network marketing experience at a strategic/leadership level.
- Experience leading a CRM platform implementation, data integration, or CDP program.
- Experience applying AI and automation to marketing workflows.
- Experience managing multi-agency ecosystems, negotiating statements of work and vendor contracts.

You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!

As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above? No matter what you choose, we offer a work life that works for you, including:
• Immediate medical, dental, vision, and prescription drug coverage
• Paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments and more
• Vehicle discount program for employees and family members and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• Generous vacation time, sick/personal time, and paid holidays, including between Christmas Eve and New Year’s Day

This position is leadership level 5 and ranges from $141,700-$268,300.
Final determination of salary grade will be based on candidate's skills and experience, and base salary will be set within the applicable range according to job scope, responsibility and competitive market value.

For more information on salary and benefits, click here: New Hire Benefits

Visa sponsorship is not available for this position.

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.

This position is hybrid with a requirement to be onsite four or more days per week. #LI-Hybrid #LI-CS4