About this role

#
Location: Gulberg 3, Lahore
Work Mode : On-site | Full-Time
Experience : 0-6 months (Fresh Graduates Encouraged to Apply)
### Job Description

- Assist in planning, setting up, managing, and optimizing user acquisition campaigns across digital advertising platforms, including Meta Ads, Google Ads, and mobile ad networks.
- Monitor and analyze key campaign performance metrics, including Cost Per Install (CPI), Click-Through Rate (CTR), Conversion Rate (CVR), Return on Ad Spend (ROAS), and user retention.
- Support the creation, testing, and optimization of advertising creatives, including static ads, banners, and video ads, to improve campaign performance and user engagement.
- Analyze campaign data and prepare performance reports using Excel, Google Analytics, and mobile measurement and attribution platforms.
- Assist in identifying opportunities to improve campaign efficiency, reduce user acquisition costs, and enhance overall marketing performance.
- Support the development and execution of user acquisition strategies based on campaign insights, competitor research, and industry trends.
- Collaborate with creative, game development, and product teams to align marketing campaigns with game objectives and target audiences.
- Stay updated on digital advertising trends, user acquisition strategies, and emerging practices in the mobile gaming industry.
- Take on additional responsibilities as required, based on business needs and professional development.

Job Requirements

- Bachelor's degree in Marketing, Business Administration, or a related field.
- Internship experience in digital marketing, performance marketing, or user acquisition. Experience in mobile gaming will be a plus.
- Basic understanding of digital advertising platforms such as Meta Ads, Google Ads, Mintegral, and AppLovin.
- Understanding of key performance marketing metrics, including CPI, CTR, CVR, ROAS, and retention.
- Strong analytical and problem-solving skills, with proficiency in MS Excel or Google Sheets.
- Familiarity with Google Analytics or mobile attribution platforms (e.g., Adjust, AppsFlyer) will be an advantage.
- Strong communication skills, attention to detail, and the ability to work collaboratively in a team environment.
- Eagerness to learn, experiment, and develop within the fast-paced mobile gaming industry.