Campaign Executive

We are hiring a Campaign Executive to execute and manage Software Finder's B2B email marketing and lead generation campaigns.You will own the day-to-day running of campaigns: campaign setup, prospect data management, email scheduling, inbox monitoring, lead identification and performance reporting. The goal is smooth campaign execution and a consistent flow of qualified leads.From the start, you will execute live email campaigns while building a clear understanding of the team's core lead generation objectives, existing campaign strategies and the approaches used across different verticals.ResponsibilitiesSet up, launch and manage B2B email campaigns end to end, from list upload to final sendBuild and schedule email sequences and follow-ups in line with the campaign calendarUse Salesforce to manage prospect records, campaign members, activity logging and lead statusQA every campaign before launch: personalization fields, links, templates, sender settings and sending limitsMonitor campaign inboxes daily, categorize replies (interested, not now, referral, out of office, unsubscribe, bounce) and act on them promptlySource, clean, enrich and maintain prospect data for each campaignDeduplicate records, validate email addresses and standardize fields before uploadSegment audiences by vertical, industry, company size, job title, geography and buying intentKeep prospect and campaign data accurate and up to date in SalesforceContribute to campaign planning across Software Finder's verticals, tailoring messaging and targeting to each vertical and buyer personaRun A/B tests on subject lines, copy, calls to action and send times, and apply learnings to future campaignsEnsure all campaigns comply with applicable email regulations (such as CAN-SPAM, GDPR and CASL) and company policyMaintain and apply Do Not Contact (DNC) and suppression lists before every send, and process unsubscribes promptlyMonitor deliverability: bounce rates, spam complaints, inbox placement and sender/domain reputationManage sending volumes and mailbox warm-up, and flag authentication issues (SPF, DKIM, DMARC) to the relevant teamIdentify and qualify interested prospects from campaign responses, and hand them to the sales team with complete context in SalesforceSupport the creation and distribution of lead magnets (guides, comparisons, reports) to drive engagementTrack open, reply, positive reply, bounce, unsubscribe and lead conversion rates for every campaignProduce weekly and monthly performance reports that highlight what is working and recommend improvementsRequirements1–3 years of experience in B2B email marketing, outbound campaigns or lead generationHands-on experience with Salesforce for campaign, contact and lead managementExperience with email outreach or automation tools (e.g. Outreach, Apollo, Instantly, Lemlist or HubSpot)Strong Excel or Google Sheets skills for cleaning, deduplicating and segmenting large prospect listsSolid understanding of audience segmentation and targeting for B2B campaignsWorking knowledge of email compliance (CAN-SPAM, GDPR), DNC handling and unsubscribe managementUnderstanding of deliverability fundamentals: bounces, spam complaints, warm-up and sender reputationFamiliarity with lead generation funnels and the use of lead magnetsExperience with data enrichment and email verification tools (e.g. ZoomInfo, Lusha, NeverBounce, ZeroBounce) is a plusExperience in SaaS, a B2B marketplace or across multiple verticals is a plusStrong attention to detail and the ability to manage several campaigns at onceClear, professional written EnglishBachelor's degree in Marketing, Business or a related field