QSSK-MM-MARKETING MANAGER

JOB TITLE: MARKETING MANAGER

About This Job:

Q-Sourcing
Limited trading as Q-Sourcing Servtec is a manpower management solutions firm
operating in the East African Region in the countries of Uganda, Kenya,
Tanzania, Rwanda, and South Sudan.

On behalf of
our client, we are looking for a competent , skilled, and experienced Marketing
Manager to work in Nairobi, Kenya

Job Summary

The
Marketing Manager will lead execution of marketing and brand strategies across
the client’s entities to drive revenue, market share and profitability. The
role translates strategy into effective consumer, digital and trade marketing
initiatives while ensuring strong in-market execution. Working closely with
Sales and cross-functional teams, the role oversees end-to-end campaign
delivery, budget management, and brand consistency, while providing leadership
to the Marketing team.

DUTIES & RESPONSIBILITIES:

Marketing
& Brand Execution Leadership
· Translate
brand and business strategies into clear, actionable marketing plans and ensure
flawless execution across all consumer, trade, and digital touchpoints.
· Lead
end-to-end delivery of integrated marketing campaigns, brand activations, and
promotional programs across assigned categories.
· Ensure
strong and consistent brand positioning, messaging, and visual identity across
all channels and markets.
· Provide
oversight and direction to the marketing team to ensure alignment and execution
excellence at brand level.
· Co-lead
the innovation and renovation strategy and funnel through market insights

Consumer &
Market Activation
· Lead
the design and execution of consumer engagement strategies to drive brand
awareness, penetration, and loyalty.
· Oversee
below-the-line (BTL), experiential marketing, and field activation programs to
ensure strong market impact.
· Use
consumer insights and market feedback to continuously refine activation
strategies and improve effectiveness.

Digital &
Media Execution
· Drive
execution of digital marketing strategies across social media, digital platforms,
influencer ecosystems, and e commerce channels.
· Ensure
effective media planning, buying efficiency, and strong ROI on all digital and
ATL campaigns.
· Manage
external agencies to deliver high-impact, measurable, and data-driven digital
campaigns aligned to brand objectives.

Trade Marketing & Sales Alignment
· Ensure
tight alignment between marketing and sales teams to deliver strong in-market
execution and commercial outcomes.
· Lead
the development and execution of trade marketing strategies including
promotions, visibility, merchandising, and point-of-sale excellence.
· Support
Sales teams in achieving distribution, volume, and revenue targets through
impactful trade-driven initiatives.

Budget &
Performance Management
· Manage
marketing budgets across brands and categories, ensuring optimal allocation,
discipline, and cost efficiency.
· Track
and evaluate return on investment (ROI) for all marketing activities and
recommend optimization actions.
· Deliver
regular performance reporting on brand health, campaign effectiveness, and
spend efficiency.

Market
Intelligence, Insights & Innovation
· Monitor
market trends, competitor activity, and consumer behavior to identify
opportunities and threats.
· Leverage
research, data analytics, and field intelligence to inform marketing strategy
and execution decisions, including innovation and renovation of products and
brands.
· Champion
a data-driven culture within the marketing function to improve speed and
quality of decisions.

Team
Leadership & Capability Building
· Provide
strong leadership and direction to the Brand Manager, Consumer Activation Lead,
Digital Execution Lead, and Trade Marketing Manager.
· Drive
performance management, coaching, and capability development to build a
high-performing marketing team.
· Foster
a culture of accountability, agility, creativity, and execution excellence.

Cross-Functional
and External Collaboration
· Partner
closely with Sales to ensure strong commercial alignment and effective market
execution.
· Collaborate
with Production to ensure product availability, quality, and timely launches. Work
with Finance to ensure budget control, profitability tracking, and commercial
discipline.
· Engage
Procurement to ensure timely sourcing and delivery of marketing materials and
services. Ensure seamless coordination
across functions for timely and effective execution of campaigns and
innovations.
· Partner,
guide and manage external agencies, media houses and other stakeholders to
ensure effective and optimum output

KNOWLEDGE, SKILLS, AND EXPERIENCE:
· Bachelor’s degree in Marketing,
Business Administration, Commerce, or a related field from a recognised
institution.
· Professional certification in
marketing or related fields is an added advantage, including but not limited
to: CIM (Chartered Institute of Marketing), Marketing Society of Kenya (MSK)
programs, digital marketing certifications, or other recognised professional
marketing qualifications
· Minimum 5–7 years’ experience in FMCG
marketing, preferably within a fast-paced, multi-brand environment
· Proven track record in brand
management, marketing execution, and end-to-end campaign delivery
· Demonstrated success in leading
integrated marketing campaigns across consumer, trade, and digital platforms
· Strong experience in managing
cross-functional teams and external agency partners
· Exposure to both strategic planning
and hands-on execution in-market

Interested
and qualified applicants should submit their applications through the link
below.

Note:Only shortlisted applicants will be
contacted.

Q-SOURCING SERVTEC IS AN EQUAL
OPPORTUNITY EMPLOYER. ANY SOLICITATION WILL LEAD TO DISQUALIFICATION.