Retail Brand Marketing Intern

PURPOSE OF THE ROLE:
At KARL LAGERFELD, we are looking for a detail-oriented and analytical intern to support Retail Brand Marketing across Outlets & Wholesale channels. 
This role sits within retail marketing and focuses on campaign execution, cross-functional coordination, and in-store activation. It offers hands-on experience across retail, CRM, campaign production, and marketing operations within an international fashion brand.

Key Responsibilities

- Execute retail marketing campaigns across European markets

- Coordinate campaign rollouts with retail, VM, digital, and creative teams

- Support campaign photoshoots, asset management, and sample coordination

- Help deliver retail activations, events, and in-store marketing initiatives

- Track campaign budgets and support seasonal marketing spend

- Coordinate OOH advertising bookings, materials, and market delivery

- Manage distribution of POS materials and campaign assets to stores

- Support CRM activities, including newsletters and campaign updates

Requirements:

- Currently enrolled in a Bachelor’s or Master’s program (Business, Marketing, Communications, or a related field)

- Strong Excel and PowerPoint skills (experience with structured sheets and data tracking is essential)

- Strong communication and collaboration skills

- Good project management and organizational skills

- Fluent in English (written and spoken)

Nice to have:

Previous internship or academic exposure to operations, marketing, or project management

Profile:

- Highly organized and detail-oriented

- Proactive, hands-on, and solution-driven

- Analytical and comfortable working with data

- Strong sense of ownership and responsibility

- Able to manage multiple tasks and deadlines

- Strong communication and coordination skills

- Collaborative and reliable

- Interested in retail marketing and campaign execution

- Confident coordinating with multiple stakeholders and managing different priorities simultaneously

What you'll gain:

- Exposure to how marketing operations are managed within a global fashion brand

- Hands-on experience with budget tracking, project coordination, and retail execution

- Insight into the connection between marketing, and retail performance

Start date: End January 2027/ Available for 6 months/Full-Time 
 
Please note that we can only consider your application if you are enrolled for the full duration of your internship at your school or university. Also, due to Dutch legislation, you need to have EU nationality or study in the Netherlands.

Why #TEAMKARL? (HQ)
·        Opportunity to make an impact
·        Working in the heart of Amsterdam
·        And exclusive sample sales only for #TEAMKARL
 
 
JOIN #TEAMKARL
The collective vision of KARL LAGERFELD is to be the most connected global designer brand, inspiring consumers through luxury collections and immersing them in the World of KARL. If you are interested in joining #TEAMKARL, we invite you to submit your application today.
 
 
At #TEAMKARL, everyone has the freedom to give their opinion, grow in their career and be part of a genuinely caring and inclusive team. We welcome people from all backgrounds, with different perspectives, ideas and experiences to work with us.
 
 
IMPORTANT NOTICE REGARDING JOB POSTINGS
 
Please be advised that all legitimate job opportunities at KARL LAGERFELD are published exclusively on our official careers page and on selected partner platforms that redirect directly to our career site.
 
We strongly recommend applicants to only apply through our verified channels and remain vigilant against unofficial job offers.
 
KARL LAGERFELD will never request any form of payment during the recruitment process.
 
If you come across suspicious job postings or receive unexpected communication about a position, please contact us immediately at [email protected]