About this role
Job Summary
The Trade Marketing Specialist supports the planning, coordination, execution, and evaluation of trade marketing programs to drive sales growth, strengthen brand visibility, and enhance in-store execution. The role works closely with Sales, Marketing, clients, and external partners to ensure the effective implementation of trade promotions, merchandising activities, and retail activation programs.
Business Metrics
- Standard and on time execution against plan (Shopper, Pharmacy Study, Activation and Merchandising, Distribution & Reach Plans and Manpower Deployment).
- Support the National Trade Marketing Manager (NTMM) in developing client activation plans, coordinating requirements, and ensuring effective implementation.
General Responsibilities
- Support the development and execution of trade marketing plans aligned with business and client objectives.
- Coordinate the implementation of trade promotions, in-store activations, merchandising programs, and point-of-sale materials across assigned channels.
- Monitor and track program performance, sales results, and trade investments, and provide regular reports and actionable insights.
- Conduct market visits and gather customer, competitor, and channel insights to support trade marketing initiatives and recommendations.
- Ensure timely deployment and effective execution of trade marketing activities in collaboration with Sales teams, agencies, and external partners.
- Support budget monitoring, documentation, claims processing, and administrative requirements related to trade marketing activities.
- Maintain trade marketing databases, trackers, and reports to support business reviews and decision-making.
- Ensure compliance with established trade marketing processes, standards, and policies.
- Prepares data set for analysis and insight generation by the NTMM
- And other tasks assigned to by NTMM related to client requirements.
Background and Qualifications
- Bachelor's Degree in Marketing, Business Administration, Management, Communications, or a related discipline.
- Minimum 1–3 years of relevant experience in Trade Marketing, Field Marketing, Retail Execution, Agency Operations, or a related commercial function.
- Experience supporting trade promotions, merchandising programs, in-store activations, or field marketing initiatives.
- Strong analytical, coordination, and stakeholder management skills.
- Experience in healthcare, pharmaceutical, FMCG, consumer electronics, or related industries is an advantage.