Marketing Lead: Solo Lunch

At KFC, we pride ourselves on being original. We even named our recipe after it. But for us, the answer to the question is simple. Be You. Everyone at KFC is different. Unique. It’s what makes us special - Our people, The Originals. And we welcome you to join us. Bring your individuality to the table. Bring your grit and energy. Bring your spirit. Your story. Your drive and your passion. Bring it. Every piece of you. Even the parts you don’t like. Because we value our people no matter what. We’ll feed your potential and we’ll support you; to be your best self, to make a difference, and have fun. Together, we can be part of something truly extraordinary. All you have to do, is Bring it.

This role requires you to lead the strategic and commercial growth of KFC South Africa’s Solo Lunch occasions. Define where KFC should play and win, translate customer and occasion insight into compelling propositions, and deliver integrated plans that grow penetration, frequency, transactions and profitable sales.

Education:

- Bachelor's degree in Marketing, Business, Commerce or a related field.
- Postgraduate qualification preferred; MBA advantageous.

Experience:

- Approximately 7 to 10 years of progressive marketing, category, portfolio or occasion leadership experience in QSR, FMCG, beverages, retail or another fast-paced consumer business.
- Direct lunch-only experience is not essential; relevant experience may include breakfast, dinner, snacking, on-the-go or other occasion-based portfolios.
- Strong record of translating consumer insight and commercial performance into proposition, innovation and growth choices.
- Experience leading integrated campaigns and cross-functional initiatives from strategy through in-market performance.
- Strong understanding of pricing, value, channel economics and P&L drivers.
- Experience in a matrixed or franchise environment is advantageous.

Capabilities:

- Commercial judgement: Connect customer demand, pricing, product mix and investment choices to sales, transactions, margin and long-term value.
- Consumer and cultural intelligence: Translate changing needs, occasions and cultural signals into commercially relevant propositions.
- Portfolio strategy: Establish clear roles, priorities and guardrails across propositions and channels.
- Innovation leadership: Define problems to solve, build a test-and-learn pipeline and make disciplined scale, optimise or stop decisions.
- Integrated marketing leadership: Set clear briefs and align creative, media, digital, CRM, PR and restaurant activation.
- Execution leadership: Mobilise cross-functional teams with clarity, accountability, pace and early risk escalation.
- Data and AI fluency: Apply modern insight, measurement and marketing tools to improve decisions and effectiveness.
- Enterprise influence: Build alignment with senior leaders, franchise partners and specialist teams.