Growth Hacker

Job Requirements

About the Role

The Growth Hacker - Digital Acquisition is responsible for driving revenue growth and expanding the user base through innovative digital strategies. This includes digital branding, user acquisition, monetization, and performance analysis. The role focuses on creating sustainable business growth by leveraging data-driven insights, optimizing marketing campaigns, and enhancing brand visibility across digital platforms.

Key Responsibilities

Create and Optimize Content

- Write and edit blogs, web page copy, and thought leadership content for LinkedIn, X, and newsletters.
- Own video content end to end, including topic ideation, scripting, and visual direction, while staying current with emerging formats and trends. Guide agencies on production and execution.
- Conduct research using customer queries, forums, search data, and competitor analysis, and repurpose original content across multiple formats.
- Simplify financial concepts for everyday readers while ensuring accuracy and compliance.
- Create briefs and structure content for SEO, AEO, and GEO to improve visibility across Google and AI-powered answer engines. Refresh pages based on performance insights and product updates.

Plan, Govern, and Improve

- Build monthly, quarterly, and annual content plans and ensure timely execution.
- Fact-check product details in collaboration with the product team.
- Guide agencies on briefs, execution, and revisions.
- Adhere to brand voice, style guidelines, and legal and compliance workflows, while keeping the content repository up to date.
- Track performance using GA4, Google Search Console, and SEO tools. Build AI-enabled workflows to reduce turnaround time and drive innovation.
- Bring fresh ideas based on emerging trends, customer queries, and competitor activity, and develop long-term content IPs.

What We Are Looking For

Education

- Graduate in any discipline from a recognized institution.

Experience

- 3–5 years of experience in content writing, copywriting, or content marketing across an agency, media organization, brand, or fintech, with a portfolio demonstrating hands-on execution and strategic thinking.
- Proficiency in digital marketing, funnel hacking, and digital product strategy.
- Strong written and verbal English communication skills.
- Working knowledge of SEO, AEO, and GEO.
- Hands-on experience with GA4, Google Search Console, Ahrefs, or Semrush.
- Hands-on experience with AI tools such as ChatGPT, Claude, and Copilot.

Skills and Attributes

- Ownership: Turns a short brief into a complete draft with minimal handholding.
- Fast iteration: Takes feedback objectively and demonstrates a bias toward action and results.
- Customer-first mindset: Understands what customers are searching for and creates content that addresses their needs.
- Accuracy by habit: Double-checks every number, claim, and calculation before publishing.
- AI-native and data-informed: Uses AI tools and performance data to work faster and smarter, while keeping human judgment in the loop.
- Structured thinking: Turns complex or unstructured information into clear, useful, and engaging content.