About this role
Product Marketing Engineer — 30-59V Wide VIN Buck Portfolio (EMEA)
Change the world. Love your job.
Why This Role Is Different
This isn’t a maintenance role — it’s a growth mandate. You’ll own an >$80M EMEA Automotive business at a genuine inflection point, with a mandate to drive double-digit revenue growth, push WIN% above 60%, and deliver +35% YoY New Business Wins. You’ll get to build something from near-zero: standing up the SoC war board strategy for IVI and ADAS, forging relationships with the key SoC players shaping the next generation of automotive electronics, and scaling two new portfolios — Functional Safety and Modules — that are still being defined. Few PME roles offer this much white space and this much trust to fill it.
About the Product Line
The 30-59V investment area of APP’s Wide VIN Buck product line is the foundation of one of TI’s highest-share, longest-running franchises — anchored in Automotive (ADAS, Infotainment & Cluster, Body Electronics & Lighting) and Industrial (Automation, Building Automation, Test & Measurement). It’s a portfolio in active reinvention: new packaging, new power architectures, and emerging process technologies like GaN are pushing the limits of power density and performance. You’ll be marketing at the edge of what’s technically possible, not managing a legacy line.
About the Role
We’re looking for a Product Marketing Engineer to take ownership of EMEA Automotive growth for the 30-59V portfolio — a role built for someone who wants outsized scope early in their career and the latitude to shape strategy, not just execute it.
Your charter:
- Own the number: Drive double-digit revenue growth on an >$80M business, push WIN% to >60%, and deliver +35% YoY new business wins
- Build a market from scratch: Lead the SoC war board to accelerate growth in IVI and ADAS, and build direct relationships with the SoC ecosystem players who will define the next decade of automotive compute
- Launch new frontiers: Identify and scale opportunities in the emerging Functional Safety portfolio and the fast-growing, competitive Modules space
- Shape the field: Drive connections across TI’s EMEA field organization, develop compelling collateral, and track reference designs, key accounts, and new business wins from concept to close
This is a role with real P&L visibility, direct executive exposure, and the kind of ownership that typically comes several levels later in a marketing career.
What You’ll Do
- Convert design-ins to design-wins (DINs → DWINs), growing new revenue while protecting profitability
- Build and maintain close relationships with top-tier customers and TI account managers to surface opportunities early
- Craft product positioning and messaging that sets TI apart — including uncovering adjacent markets and customer segments others haven’t found yet
- Own the full product lifecycle marketing plan — pre-RTM, at-RTM, and post-RTM
- Analyze the competitive landscape and build strategies that close gaps and open new ones for TI
- Partner directly with customers and TI field sales/applications teams to accelerate design-ins
- Run a disciplined weekly/monthly opportunity cadence — price escalations, customer visits, sampling, and more
- Align cross-functional teams (pricing, campaigns, digital marketing, launch) around a single product strategy
Minimum requirements:
- Bachelor's degree in engineering
- 2 years of relevant experience
Preferred qualifications:
- Bachelor's degree in electrical and/or computer engineering
- Strong ability to build trusted relationships with key stakeholders, internally and externally
- Excellent verbal and written communication skills
- Fast learner - ability to quickly ramp on new systems, tools, and processes
- Strong interpersonal, analytical and problem-solving skills
- Collaborative mindset with ability to work effectively across teams and functions
- Self-starter who takes initiative and drives results
- Strong time management skills and ability to deliver on-time in a fast-paced environment