Director Marketing HCP Promotion Respiratory

## We Are Teva
We’re Teva, a leading innovative biopharmaceutical company, enabled by a world-class generics business. Whether it’s innovating in the fields of neuroscience and immunology or delivering high-quality medicine worldwide, we’re dedicated to addressing patients’ needs now and in the future. Here, you will be part of a high-performing, inclusive culture that values fresh thinking and collaboration. You'll have the room to grow, the flexibility to balance life with work, and the opportunity to better health worldwide, together.
## Our Team, Your Impact

The Director Marketing HCP Promotion Respiratory will play a pivotal leadership role in shaping and executing new product U.S. launch strategy within the respiratory space. This leader will translate customer, market, and competitive insights into a differentiated brand and healthcare professional strategy; mobilize a broad cross-functional team; and build the capabilities, campaigns, and measurement approach required for a successful launch and sustained growth. The role reports to the Senior Director, Marketing and will lead 1–2 direct reports.
Why This Role / Opportunity
This is an opportunity to help define how our brand enters the U.S. market and creates meaningful value for healthcare professionals and patients. The Director, HCP Promotion will have significant strategic ownership, visibility with senior leadership, and the opportunity to influence decisions and collaborate across Marketing, Sales, Medical Affairs, Market Access, Analytics, Finance, Legal, Regulatory, Operations, and other enterprise partners. The successful candidate will combine enterprise-level thinking with hands-on leadership to navigate ambiguity, accelerate decisions, and build the foundation for long-term brand performance.

## How You’ll Spend Your Day

Brand and Launch Strategy
•    Lead development and execution of the U.S. brand and launch strategy, including positioning, messaging, market shaping, strategic brand planning, long-range planning, annual operating planning, and launch readiness.
•    Translate customer, market, competitive, and performance insights into clear strategic choices, investment priorities, and integrated action plans.
•    Anticipate launch risks, dependencies, and opportunities; develop scenarios and mitigation plans that enable timely, informed decisions.
•    Develop business cases and recommendations to secure the resources required to deliver launch and growth objectives.
HCP and Omnichannel Marketing
•    Own the integrated HCP customer strategy, creating a differentiated and cohesive customer experience.
•    Lead development and evolution of core messaging, creative campaigns, disease education, media, medical education, congress activities, and field-facing promotional resources.
•    Partner with Sales, Sales Leadership, Sales Training, Thought Leader Liaisons, Medical Affairs, and external experts to ensure customer insights inform go-to-market strategy and execution.
•    Champion innovative engagement models, test-and-learn approaches, and relevant digital capabilities that improve customer engagement and business impact.
Cross-Functional Leadership
•    Mobilize and align a matrixed cross-functional team around brand priorities, launch milestones, decision points, roles, and accountabilities.
•    Establish effective governance and operating rhythms that accelerate issue resolution and maintain executional focus.
•    Represent the brand in leadership forums, planning meetings, advisory boards, congresses, and other key internal and external engagements.
•    Build trusted partnerships across Marketing, Sales, Medical Affairs, Market Access, Analytics, Finance, Legal, Regulatory, Operations, Communications, and other enabling functions.
Performance, Analytics, and Financial Management
•    Define launch and brand performance objectives, leading indicators, key performance indicators, and an ongoing optimization cadence.
•    Use market research, customer insights, advanced analytics, and return-on-investment assessment to guide decisions and improve performance.
•    Own the brand budget, forecasts, agency spend, timelines, and resource allocation, ensuring disciplined investment against strategic priorities.
•    Proactively identify barriers to growth and partner across the organization to resolve them.
Team and Agency Leadership
•    Lead, coach, and develop a high-performing team, setting clear expectations and creating opportunities for growth.
•    Build an effective agency and vendor ecosystem with clear scopes, strong strategic partnership, disciplined performance management, and high-quality delivery.
•    Foster an inclusive, accountable, and collaborative culture focused on customers, patients, and measurable outcomes.

## Your Skills and Experience

•    Bachelor’s degree required.
•    10+ years of relevant commercial experience, including significant pharmaceutical, biotechnology, or healthcare marketing experience; equivalent combinations of consulting, agency, digital health, or other relevant healthcare experience will be considered.
•    5+ years of progressive brand marketing leadership experience, including ownership of strategy, tactical planning, budgets, agencies, analytics, and cross-functional execution.
•    Demonstrated experience leading complex initiatives through influence in a matrixed organization.
•    Experience developing HCP strategies and integrated customer engagement plans.
•    People leadership experience, including coaching, development, and performance management.

## Also Good to Have

•    Master’s degree in business, marketing, public health, science, or a related field.
•    U.S. pharmaceutical launch leadership experience, including pre-launch planning and launch readiness.
•    Experience in respiratory, CNS, rare disease, pediatrics, or another specialty market.
•    Experience in pharmaceutical sales, medical education, field marketing, market shaping, or brand advertising.
•    Familiarity with omnichannel strategy, advanced analytics, and test-and-learn optimization.
Leadership Capabilities
•    Strategic leadership: Connects market insight, customer needs, and enterprise priorities to make clear choices and build compelling plans.
•    Enterprise influence: Builds trust, aligns diverse stakeholders, and advances decisions without relying on formal authority.
•    Executional excellence: Converts strategy into action, manages competing priorities, and maintains accountability for outcomes.
•    Customer and patient focus: Keeps customer needs and patient impact central to strategy, experience design, and resource allocation.
•    Analytical judgment: Uses evidence, metrics, and financial acumen to make timely, pragmatic decisions.
•    Change leadership: Operates effectively through ambiguity, adapts quickly, and brings teams with them through change.
•    Communication: Communicates complex ideas clearly and persuasively to senior leaders, cross-functional partners, teams, and external stakeholders.
Location and Travel
Location: Parsippany, New Jersey. This role follows the company’s applicable workplace model and onsite expectations.
Travel: Approximately 30% domestic travel within the United States to support customer engagement, field partnership, congresses, advisory meetings, and other business priorities.

## Salary Range

The annual starting salary for this position is between $181,840– $227,300 annually. Factors which may affect starting salary within this range and level of role may include geography/market, skills, education, experience and other qualifications of the successful candidate.

## How We’ll Take Care of You

We offer a competitive benefits package, including:

· Comprehensive Health Insurance: Medical, Dental, Vision, and Prescription coverage starting on the first day of employment, providing the employee enrolls. 
· Retirement Savings: 401(k) with employer match, up to 6% and an annual 3.75% Defined Contribution to the 401k plan. 
· Time Off: Paid Time Off including vacation, sick/safe time, caretaker time and holidays. 
· Life and Disability Protection: Company paid Life and Disability insurance. 
· Additional benefits include, but are not limited to, Employee Assistance Program, Employee Stock Purchase Plan, Tuition Assistance, Flexible Spending Accounts, Health Savings Account, Life Style Spending Account, Volunteer Time Off, Paid Parental Leave, if eligible , Family Building Benefits, Virtual Physical Therapy, Accident, Critical Illness and Hospital Indemnity Insurances, Identity Theft Protection, Legal Plan, Voluntary Life Insurance and Long Term Disability and more.

The total compensation may also include restricted stock units and discretionary awards, depending on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

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## Teva’s Equal Employment Opportunity Commitment

Teva Pharmaceuticals is committed to equal opportunity in employment. It is Teva's policy that equal employment opportunity be provided without regard to age, race, creed, color, religion, sex, disability, pregnancy, medical condition, genetic information, marital status, sexual orientation, gender identity or expression, ancestry, national or ethnic origin, citizenship status, military status or status as a disabled or protected veteran, or any legally recognized status entitled to protection under applicable federal, state, or local laws.

Please advise us of any accommodations needed to support you throughout the recruitment and selection process. All accommodation information provided will be treated as confidential and used only for the purpose of providing an accessible candidate experience. Request a reasonable accommodation by sending an email to [email protected] with the nature of your request and your contact information. Only inquiries concerning a request for a reasonable accommodation will be responded to from this email address.

Important notice to Employment Agencies - Please Read Carefully
Teva Pharmaceuticals USA does not accept unsolicited assistance from agencies for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.