About this role
Job Responsibilities:
- Support marketing plan development to achieve annual sales and profitability targets
- Work with cross-functional teams to execute approved plans, including new product launches and sales promotions
- Manage production houses, creative agencies, and social media agencies to ensure high‑quality, timely, and cost-efficient delivery of all projects, with a focus on Digital, ATL, and BTL
- Support post‑campaign analysis and reporting
- Manage social media platforms
- Assist in other ad hoc projects and tasks as required
Requirements:
- Degree holder in Marketing, Business Administration, or related discipline
- At least 4 years of relevant experience in F&B, Retail, or FMCG preferred
- Self-motivated with excellent communication skills
- Creative and eager to drive change
- Well-organized with strong project and budget management skills
- Strong business and marketing sense
- Knowledge and experience in ATL/BTL activities and social media management
- Understanding of the QSR market is an advantage
- Excellent command of written and spoken English and Cantonese